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Good morning,
As you’re reading this, I’m winging my way across the Atlantic for some
travel and adventure with my kids. Later in the month, I’ll be back to
work, exhibiting at the London Book
Fair on March 12-14. If you’re in the UK, this really is a
must-attend book gathering and I hope to see you there.
Since I’m in a global state of mind this weekend, let’s talk about the
huge opportunity that exists in international sales. And, no, you don’t
need to spend a ton of money on foreign language translation to cash in.
Even if your book is written in English, you can find plenty of readers
overseas. How many? Here’s just a sampling of English-reading audiences
around the world:
India – 125,000,000
Pakistan – 94,000,000
Germany – 46,000,000
France – 23,000,000
Australia – 18,000,000
China – 15,000,000, with another 250,000,000 learning English in state
schools.
One of my most popular blog posts, “The #1 Mistake
Of Self-Published Authors For Worldwide Book Sales,” urges authors to be open to
ALL online retail options for worldwide book sales. Hint: it means
offering your book in more stores than just Amazon.
As I travel abroad, I expect my next few messages will have an
international flavor, so I’ll leave you today with Culture Trip’s list of
the 13 most beautiful
bookstores from around the world. I’ll be checking out Scarthin Books and Hatchard’s when I’m in London in a few
weeks.
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