Monday 29 April 2019

Writers Digest University

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Writer's Digest University

Mastering Amazon for Authors tips


Did you know? Amazon currently sells almost 50% of all print books and over 70% of all e-books in America. Their dominance over the publishing industry is invincible. Therefore, if you want to sell more books, you must learn how to get your book noticed on Amazon’s huge website. Yes, it really is that important.

What if I told you a secret to getting your book noticed on Amazon can be learned by observing billboards that you see on the side of the road?

For example, whenever you drive down the highway, you see billboards promoting local restaurants, hotels, and retail shops. If billboards didn't exist, thousands of people would never know certain products or services were available. Countless businesses rely on billboards to help increase awareness and drive sales. But, what makes a billboard an effective marketing tool?
  • Billboards are strategically placed to reach a lot of traffic.
  • Billboards use images and words to grab your attention even driving at 60 mph.
  • Billboards communicate enticing value in 10 seconds or less.
  • Billboards urge you to take action, such as "Visit us today" or “Eat here now.”
As an author, you have a billboard that people see every day. Your billboard is located on Amazon’s website, which is the largest book-buying audience on the Internet super-highway. Amazon receives millions of visitors every hour and offers two kinds of "billboards" for authors to use:

1. Amazon ads for books
2. Book detail page

Amazon ads act like billboards that grab people's attention as they rapidly scan search results on Amazon's website or specific product pages. A good ad can convince someone to pull over and check out your book. Then, that brings them to your second billboard, which your Book Detail Page.

Every book on Amazon has a detail page that acts like a big sign advertising all of the highlights, including the cover art, marketing hook, book description, price, customer reviews, etc. This detailed "billboard" can persuade people to stop driving around, read a sample chapter, and click the "Buy Now" button to make a purchase.

However, in order for your Amazon "billboards" to get your book noticed by shoppers, they must display the same characteristics as a physical billboard next to the highway:
  • You must strategically place your ad in front of the right readers.
  • Your cover art and marketing hook must quickly grab a reader's attention.
  • Your book description must communicate enticing value in less than 10 seconds
  • Your marketing copy must encourage people to take action.
When you create effective billboards on Amazon, you have the ability to steer thousands of readers directly to your books and persuade them to purchase.

In fact, people are "driving by" your books on Amazon right now. That’s an unnerving thought, right? Are you giving them a reason to pull over and make a stop? What if your “billboards” are boring and causing you to lose sales? At this point, you might be thinking:
  • How do I strategically place my book in front of the right readers on Amazon?
  • How do I create a book ad that will grab the reader’s attention?
  • How do I write a book description that entices people to purchase?
  • What if I want to change the marketing copy that my publisher put on my book's Amazon detail page…am I stuck with lousy text forever?
Good news! I've partnered with Writer’s Digest to answer all of these questions in an online video course called, Mastering Amazon for Authors. The course runs from May 2nd – June 6th.

As a participant, you’ll get to watch 17 self-guided teaching videos that explain how to set up a convincing book detail page and create persuasive Amazon ads. There’s even a module that shows how to self-publish on Amazon for free. As your instructor, I’ll be available to answer your questions using a private forum for students. When you purchase the course, here’s what you will learn how to accomplish:
  • Get your books noticed on Amazon's huge website
  • Convert more sales when readers view your book on Amazon
  • Secure more customer reviews for free
  • Build your author email list using Amazon's massive audience
  • Create advertising that drives readers directly to your books
  • Self-publish an e-book or paperback for free using Amazon KDP
Registration for Mastering Amazon for Authors closes on Wednesday, May 1st. The price is only $375. Click here to watch a free guided tour of the course, and purchase today >>

If you want to get your books noticed on Amazon and close more sales, now is the time to act!

Instructor: Rob Eagar
Rob Eagar is one of the top instructors for Writer’s Digest. As a marketing consultant, he’s personally coached over 600 authors and helped both fiction and nonfiction books hit the New York Times bestseller list. Rob is the creator of The Author’s Guide series of books for writers. Learn more about Rob and get 3 free e-books to help jumpstart your book sales at: http://www.RobEagar.com

Hurry, Course Starts May 2!




We are happy to help you with any questions or concerns you may have.
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F+W, 10151 Carver Road, Suite 300, Blue Ash, OH, 45242 USA



Register early and save 50!


Writer's Digest University

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Save $50 - Use Code EARLYBIRD

One of Writer's Digest University's most popular courses is back with new and updated content! Over 130 authors have joined in the past 9 months.

Did you know? Amazon sells nearly 50% of all print books and over 70% of all e-books in America. These facts present a major wake-up call for authors. If you want your book to reach its full sales potential, then you must learn how to sell more books on Amazon. Failure to grasp this reality means dire consequences for your book sales.

It doesn’t matter if you’re self-published or traditionally-published…if you write fiction or non-fiction…if you’re a first-time author or an experienced veteran. Today, success for every author hinges upon selling more books on Amazon.

Mastering Amazon for Authors is the premiere online course designed to help you maximize book sales at the world’s largest retailer. This self-guided video course provides in-depth instruction for authors at every level. Learn inside secrets from Rob Eagar, a top Writer’s Digest instructor and one of the most accomplished book marketing experts in America. Rob removes the guesswork from publishing and promoting your books on Amazon. His expertise will show you how to:
  • Convert more sales when readers view your book on Amazon
  • Secure more persuasive customer reviews for free
  • Get your books noticed on Amazon's huge website
  • Use Amazon's algorithms to get free marketing for your books
  • Build your author email list using Amazon's massive audience
  • Create advertising that drive readers directly to your books
New session! Updated with brand new, up-to-the-minute-content! Watch the videos and go behind the scenes into Amazon’s system. Discover how to increase your book sales, no matter your genre or experience level. In addition, Rob Eagar, will be available to answer your questions during the course to help you make progress.

Save $50 when you use code EARLYBIRD during checkout!

Testimonials:

"Mastering Amazon for Authors is a wonderful course. It contains a wealth of information, which saved me time, thereby allowing me more time to write. One warning: come prepared to take copious notes!" -Ron O.

"I LOVED this course. The wealth of information from Rob Eagar’s videos was beyond my expectations. And, reading Rob’s answers to questions from other students was nearly as informative, because I had many of the same questions myself."
-Michael P.

"Learning how to create Amazon ads presents a unique opportunity to promote your books for minimal cost. I believe every author should use them." - Monte K.


May 2 - June 6, 2019

Use code EARLYBIRD at checkout to save $50!
Offer Ends 4/12
$375.00       $325.00


Instructor: Rob Eagar
Learn from one of the most accomplished book marketing experts in America. For over 10 years, Rob Eagar has coached more than 450 authors, consulted with numerous publishing houses, and helped clients hit the New York Times bestseller list three different ways, including new fiction, new non-fiction, and backlist non-fiction. He even helped a book become a New York Times bestseller after 20 years in print!

*This course does NOT include a critique. Must use code EARLYBIRD during checkout for discount to apply. Coupon expires 4/12/18 at 11:59 PM MST.

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We are happy to help you with any questions or concerns you may have.
Please click here to contact us.
F+W, 10151 Carver Road, Suite 300, Blue Ash, OH, 45242 USA
Start a succuessful blog today and get noticed by editors and publishers


Writer's Digest University

Blogging tips


Blogging is an incredibly effective and efficient way for writers to reach their target audience and build writer platforms. In other words, it’s a great method for writers to find engaged readers and more success with their writing.

Here are the 8 blogging tips for writers to find success:
1. 
Create a niche for your blog. Bloggers who have a niche for their blog can use that to determine everything from the best name for the blog and content. Plus, readers appreciate a blogger with a defined niche so they know what content to expect over the long haul.
2. 
Craft an editorial calendar for your blog. Once you know your niche, start figuring out your editorial calendar. This simple tool helps bloggers plan out and create top notch content and avoid the dreaded “blogger’s block,” which is writer’s block for bloggers.
3. 
Put blog readers first. Many bloggers get into the game thinking of how it might help them out with their goals, but I’ll tell you right now that the only way to consistently get anything out of blogging is to always (ALWAYS) put your readers first. Always!!!!
4. 
Design readable blog posts. You don’t have to be a super design whiz to have a professional-looking blog. However, try to include at least one (relevant) image in each blog post. When possible, break up text with headers, make lists, and keep text concise.   Read More Tips...

Blogging


Register for this course and learn how to set up your own blog and so much more. A key to success for any writer is having an online presence. Blogging is one way to share your expertise and—at the same time—build an author platform. Don’t know how to start a blog? Not sure what to focus on? Don’t fret! This online writing workshop will guide you through the entire blogging process—how to create and setup a blog, where to start, and much more. You’ll learn how to attract readers and how to market your writing. Start a successful blog today and get noticed by editors and publishers.

Course Starts This Thursday




We are happy to help you with any questions or concerns you may have.
Please click here to contact us.
F+W, 10151 Carver Road, Suite 300, Blue Ash, OH, 45242 USA
The perfect course for beginners


Writer's Digest University

Name


Dive into the world of writing and learn all 12 steps needed to complete a first draft. In this writing workshop you will tackle the steps to writing a book, learn effective writing techniques along the way, and of course, begin writing your first draft.

You'll take an in-depth look at Harper Lee's To Kill A Mockingbird as well as more contemporary novels such as Alice Sebold's The Lovely Bones and Elizabeth Strout's Olive Kitteridge. When you take this workshop, you will learn invaluable tips on writing a book and receive detailed instruction through weekly lessons and writing assignments.

In the workshop, you will be able to finish either a decently developed half draft (of half of your novel) or a rough “in-progress" full draft. However, you'll learn all the tools needed to complete the full first draft. At the end of this workshop, you will have accomplished every writer's goal – an “in-progress" working first draft.

What you'll learn
• 
Learn how to use effective writing techniques to start the first draft of your novel
• 
How to create a 12-week plan for writing a first draft of a novel
• 
Learn how to weave literary elements such as plot, character, setting, style, exposition, dialogue, and tension within your novel
• 
How to pace your novel
• 
How to apply Hemingway’s “Iceberg Theory” and Chekhov’s “Gun Theory” to your writing
• 
How to maintain a writing routine and set clear goals

Who should attend
• 
Anyone who wants to learn how to write a novel (any genre)
• 
Writers who want to learn the 12 elements needed in a rough draft of their novel
• 
Writers who want to get a solid start on the first draft of their novel
• 
Aspiring novelists who want a published author to coach them

Testimonials
• 
"If your goal is to get that first draft written and under your belt, this is definitely the class to take! " -DY
• 
"I enjoyed this writing course immensely. The instructor, Miki, went over my work carefully. She marked her suggestions on my writing all the way from beginning to end." -DM


Thursday, April 4 - June 27, 2019

$629.99


Instructor: G. Miki Hayden
G. Miki Hayden has published mystery, science fiction, and young adult novels with a rave review in the New York Times for her alternate history novel, Pacific Empire. Miki has published a steady stream of short fiction in several genres.

EXPERT INSTRUCTORS | CONVENIENT ACCESS
INVALUABLE FEEDBACK



We are happy to help you with any questions or concerns you may have.
Please click here to contact us.
F+W, 10151 Carver Road, Suite 300, Blue Ash, OH, 45242 USA
Start a career in copywriting



Writer's Digest University


Blogging tips




Just as copywriters carefully choose their words and phrases in order to appeal to a specific audience, novel writers need to structure every sentence, paragraph, and page within their book to ensure that readers keep turning, or coming back for more. This shared desire to promote engagement, interaction, and intrigue can mean that the copywriting tips the producers of content use to stay ahead of the competition, can also be the tricks the modern novel writer uses to improve their storytelling.

Following are 13 of the best copywriting tips that you can use to help you write a better novel.

1: Give Your Audience What They Want
When a copywriter starts an article, or piece of work, they do so with a precise understanding of the audience or market they’re trying to appeal to. After all, in the marketing world, you can’t create a desire for a product out of nothing–you can only stoke and channel an existing flame. When you’re planning your novel, the chances are you’ll have an ideal audience in mind. For instance, you could be writing for young adults, science-fiction lovers, or fantasy nerds. Find out what they want to read, and write it.

2: Research More
In copywriting, it’s a serious faux pas to include statistics and facts in an article if you don’t have the evidence or studies to back those numbers up. In the world of novel writing, the chances are that you’ll resonate with your audience on a deeper level if you take the time to research the place you’re writing about, the cultures you’re addressing, and more. If your writing is realistic, and credible, your reader will find themselves becoming more drawn into the story.  Read More...


Blogging




Whether you’re an aspiring screenwriter, novelist or playwright, or even just an avid reader, you can turn your love for words into a lucrative career as a professional copywriter. Learn how to become a copywriter by building your portfolio and marketing your services through this online workshop.

Freelance copywriters work from home and set their own schedules, giving them the time they need to pursue their personal creative projects. Imagine what you could do with those extra hours, not to mention extra cash!


Course Starts This Thursday







We are happy to help you with any questions or concerns you may have.
Please click here to contact us.
 F+W, 10151 Carver Road, Suite 300, Blue Ash, OH, 45242 USA



Register for the live webinar with Maria Vicente - critique included



Shop Writer's Digest


Picture Book Puzzle




Children's Picture Books are one of the most difficult categories to write. It takes a tremendous amount of practice and an understanding of the contemporary market to break into the publishing industry as a picture book author. Writing a complete story-with a full narrative arc-in under 1000 words can be a daunting task. But we know from the number of cherished picture books on readers' bookshelves that it is possible. What can you learn from bestselling picture books? What picture book writing strategies can you implement to better your story? How can you effectively pitch your picture book manuscript to literary agents?

The Picture Book Puzzle: Writing, Revising, and Querying Your Picture Book Manuscript covers all these topics, providing you with information that will help take you from concept to first draft, and from final manuscript to pitching. This live webinar includes a live presentation, a Q&A session, a critique of your children's picture book manuscript, and downloadable worksheets that will help you write, revise, and pitch your picture book long after the webinar is over.


What you'll learn
All registrants are invited to submit your query letter and complete children's picture book manuscript (1000 words or under) for critique. Please wait until after the live webinar date to submit your critique material. This allows you to make changes to your query and picture book manuscript based on the presentation and will ensure you receive the most helpful critique possible. All submitted query letters and picture book manuscripts are guaranteed a written critique by Literary Agent Maria Vicente. Maria reserves the right to request more writing from attendees by e-mail following the event if she deems the writing excellent.


What you'll learn
• 
The common elements and proper formatting of a picture book
• 
What the picture book market looks like in today's publishing industry
• 
What readers and buyers are looking for in a picture book
• 
How to improve your own writing by looking at bestselling picture books


Who should attend
• 
Writers who want to better understand the picture book category
• 
Writers who want to learn about the picture book publishing market
• 
Writers who are ready to revise their picture book manuscripts
• 
Writers looking for publishing resources for the picture book market



Thursday, April 11, 2019 at 1:00 PM EDT

$99.99



Instructor: Maria Vicente
Maria Vicente is an Associate Agent at P.S. Literary Agency. Maria provides support to her clients through all stages of the writing and publication process. She is dedicated to managing authors' literary brands for the duration of their careers. Maria specializes in children's fiction and nonfiction for readers of all ages. She has affinities for literary prose, diverse characters, original storytelling formats, and anything geeky. Maria's website (www.mariavicente.com) includes articles about publishing and writing for current and potential clients.


EXPERT INSTRUCTORS     |     CONVENIENT ACCESS
INVALUABLE FEEDBACK





We are happy to help you with any questions or concerns you may have.
Please click here to contact us.
 F+W, 10151 Carver Road, Suite 300, Blue Ash, OH, 45242 USA



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