Getting to Know a Niche Market Áine
When I started working on JKP’s autism list, I didn’t have any
more knowledge of the subject than the average person on the
street. I knew vaguely what autism was, of course, but had little
understanding of the major topics of discussion, research or
concern within the community.
EPUB 3.2 – What is it and should we care? Ken
EPUB is the open standard that defines exactly what an ebook can
be, and EPUB 3.2 – the first real update to the EPUB format since
EPUB 3 in 2012 – has just been approved by the W3C Community
Group and Business Group (the clever people that decide on such things).
Five reasons to
(still) do a Publishing MA Laura
Publishing graduate studies have been struggling to justify their
necessity in an industry that is famous for ad-libbing its
practices throughout time. And while in the nineties, having an
MA in Publishing was something out of the ordinary...
Design case study:
illustrating The Dragon in the Library Louie
Stowell / Elisabetta Barbazza / Davide Ortu
As part of my job as an editorial director, I work very closely
with Design to scope out illustrators and create briefs for
illustrated children’s books. I check art at various stages and
generally feel very close to the visual side of the
Leading these courses
is Abby Coften. Abby
is a CIM accredited marketing professional with over fifteen years’
experience specializing in digital marketing within the publishing
industry. She also has an E-marketeers Certificate in Facebook
Sponsored Advertising. Other BookMachine Works members will
also be available to answer questions relating to your specific
is one of the best marketers I've ever worked with. She achieves
great results, often on limited budgets. She was instrumental in a
number of successful launches for us and has a firm grasp of both
strategy and the nitty-gritty of running great campaigns." Sam Richardson - CEO,
The courses will
- The role of Facebook ads and creating your campaign goals
- Facebook Campaign Types and marketing objectives
- Understanding the ad options available
- Targeting your ads (building custom audiences, demographic,
behaviour and interests)
- Word limits and content guidelines
- Images explained
- What ad content performs well
- Understanding advertising costs
- Using Facebook Ads Manager analytics to measure success
Jessica Kingsley Publishers (JKP) is
an award-winning, global publisher of specialist books and
resources for professionals and general readers. In 2017 they
joined the John Murray Press division at Hachette.
Join us to hear from a team of JKP Speakers on how they:
for emerging markets
expert and #ownvoice authors
built their mailing list to over 200,000 direct contacts
books for press on divisive topics
specialist sales connections
Tickets are £15.00
(or £10.00 if booked by next Tuesday).
The event takes place at Carmelite House, and welcome drinks are
included in the ticket price.
Publishing with ethical credentials Alison
Eco-friendly Tote Bags have been making a come-back at publishing
conferences. The latest module on our Publishing MA course
explores the reason behind this phenomena.
Scholarly Publishing Through the Brexit Lens Chris
As moderator of a panel discussion, Scholarly Publishing Through
the Brexit Lens, I explored the many possible directions Brexit may
lead publishing in 2019 and afterward.
What is blockchain
and how can publishers benefit from it? Anna
The blockchain is often associated with the mysterious and
sometimes shady world of cryptocurrency but this ingenious
technology is, in its simplest form, a decentralised, distributed
and publicly available ledger of financial transactions.