Friday 19 July 2019

BookBaby newsletters

Here are the latest newsletters for my followers to peruse:




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Is Writing a Book a Real Priority for You?


Writing a book will never amount to an emergency—that's why you need to make a conscious decision to put it on top of your list. Is your book a priority for you? Read more.


Who Says Rhyme Doesn't Pay?


One tactic to selling and making money from your poetry is to pursue outlets other than bookstores. This post can help you think creatively about how to make a dime selling rhyme. Read more.


Focus on Your Book's Back Cover


The 150 to 200 words you'll choose to place on your book's back cover might just be the most important words in your entire book project. Read more.







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The ProWritingAid Sweepstakes. Win a lifetime membership to ProWritingAid.
What do all writers want? Improvement. But the only way to get better is to sit down and put in the work.

Thankfully, you don’t have to do so on your own. Pair your writing with ProWritingAid—the editing software colossus that helps you edit faster, find the right words, and improve your craft as you write.
ProWritingAid
ProWritingAid won’t ghostwrite your book, but it’ll make becoming a better writer easier. And starting right now, you can enter to win one of 16 free licenses to ProWritingAid, including:
  • 1 lifetime premium license ($210 value)
  • 5 two-year licenses ($90 value each)
  • 10 one-year licenses ($60 value each)
This giveaway ends July 31st. Take your shot at winning before it’s too late.



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The Weekend Edition

Good morning,

I'm winging my way home from an Irish holiday, so I'll let one of my new favorite BookBaby authors present today's self
publishing message.

Frank Moriarty has published over a dozen books to date, most of them through traditional publishing houses. For his latest book,
Modern Listener Guide: Jimi Hendrix, Frank chose a different route to the marketplace. Why? I'll let Frank tell you himself.

"Having traditionally published so many books in the past, I'm aware of problems that happen with authors losing creative control. That can be anything from the content of the interior and the way the book looks to the cover design, to the number of images and how the images are laid out. Having self
published a few books previously, it seemed to me that BookBaby had taken all the concerns I had had with other times I selfpublished and resolved those issues."

Our recent blog post, "
SelfPublishing Lets You Take Creative Control," tells much more of the story.
Watch to hear Frank's thoughts about publishing and why he chose to selfpublish this book:
BookBaby Testimonial ‐ Frank Moriarty
All the best,

Steven Spatz

Steven Spatz
President, BookBaby










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The Weekend Edition

Good morning from the Emerald Island, Karen.

I'm in Ireland this weekend for the Dublin Writer's Conference participating on panels, delivering remarks, and spreading the self
publishing gospel to this corner of the globe. It's my first trip to this beautiful country, and I'll be taking a few days to explore a bit next week.

Knowing this international trip was coming up in my calendar, I've saved a couple of questions to answer about the importance of worldwide distribution:

Esther W. wrote in to ask: Thanks for inviting questions. I am a few months away from publishing my 3rd book. I self
published through CreateSpace in the past (now KDP) and my 2 previous books are on Amazon as POD paperbacks. If I understand correctly, BookBaby publishes on Amazon but also gets books into online stores like Barnes & Noble and others outside the US, is that correct?

And John R. asked: I've written five new books and published them on Amazon using KDP. How does someone get into international online bookstores or other distribution channels?

To best answer these questions, I recalled an earlier trip to this side of the Atlantic—attending my first London Book Fair to be exact. Meeting authors from all around the world truly opened my eyes to the opportunities for selling books everywhere. I came back to the office with this mindset: Self
published authors should not settle for less than global distribution—it must be a priority in your publishing plans.

I wrote a blog post on this subject, "It's Time to Publish Your Book Internationally," that emphasized my interest in providing worldwide distribution for our authors. One of my main points was that BookBaby's "books without boundaries" approach to retail store distribution has been a real game changer for today's authors for both eBooks and printed books.

We've placed tens of thousands of eBooks onto Amazon—and 60+ other bookstores that serve a huge potential audience of eager international readers. Here's a list of all the online retailers in our eBook retail network.

We recently added an exclusive Amazon KDP Select Publishing option so that you can take advantage of all the great free Kindle book promotion and sales ideas. Once the Amazon exclusivity period ends, you can then enjoy the reach of BookBaby's network. As we add new stores to our retail lineup, your titles are delivered to them automatically—free of charge.

For printed books, BookBaby's Print On Demand program makes your title available at Amazon, Barnes & Noble, Powell's and thousands of other stores and wholesale bookstore catalogs like Ingram around the world. Just like the big-name authors!

When the Dublin Writers Conference concludes tomorrow, my exploration of the city will probably begin here at The Long Room Library at Trinity College, which holds the collection's 200,000 oldest books.
All the best,

Steven Spatz

Steven Spatz
President, BookBaby











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The Weekend Edition

I've got a question for you,

When was the last time you tried a new restaurant without a recommendation? If you're like me, it's probably been a while.

It seems to be human nature for people to ask for opinions before trying someplace or something new. And now that reviews are featured across the Internet, it's easier than ever to learn before you buy. In fact, a recent Bright Local Consumer Survey reported a whopping 97% of customers read online reviews before they buy. And almost half of those interviewed will only trust 4
stars or better.

Of course, the same need for good reviews goes for books. That's why L. Wickstrom's great question about book reviews merits this entire Saturday message. She asks: "Do you have a list of reviewers (and their contact info) by genre who will be likely to review my book if I send them a copy? These can be newspapers, magazines, bloggers, or perhaps something I haven't thought of yet?"

Building up a stack of reviews is critical to a strong book promotion plan. I'd start out by downloading my 5 Steps To SelfPublishing guide to learn the best ways to contact and encourage reviewers to consider your book.

Next, I'd search for reviewers at resource sites like Reedsy, BlueInk Review, or AuthorsXP.

Plus, our BookBaby Blog is filled with great articles and advice for generating reviews:

And here's one more tip: Go onto Google and search for your book's genre and the phrases "book review" or "book reviewer." Also, you might try "book review blog," "free book reviews," "self
published book review," or "independent book review."

Visit some of the sites you find to see if any of the reviewed books are by self
published authors and if your book might fit in.

All the best,

Steven Spatz

Steven Spatz
President, BookBaby











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The Weekend Edition

Good morning,

Today's Q&A session focuses on that all
important element to your book: editing.

Here's a question from J. Elkon: "I need an editor to ensure the book is structurally sound, the plot relatively consistent and the characters exact. But to get it exactly right, the editor does need to know something about and appreciate Baroque Opera! Where can I get a list of editors with a description of their specialties and interests?"

J, if you are still in the drafting stage, your book may require a developmental edit from a specialist. It's a good idea for your editor to be experienced in the type of book you're writing. When you search for an editor, you should ask what kinds of books they've edited. I wouldn't want a YA editor to work on my next business book, and so on.

Here are three sites that aggregate editors and offer a search function by specialty, location, and rates:
  1. Editorial Freelancers Association
  2. Association of Freelance Editors, Proofreaders and Indexers
  3. Society for Editors and Proofreaders
Once you are satisfied with the story after several rewrites, you'll want to work with a line editor. This kind of editing doesn't require a subject matter expert to improve your novel. Line editing focuses on grammar, syntax, and consistency and is recommended for all kinds of novels on any topic, including Baroque Opera. BookBaby works with a vast network of editors, and we match the book type or genre with an editor best suited for the job.

L. Brooks asks: "I have done a little self
editing to fit my flavor of the book. I would like to publish it, but I know that it needs to go to a professional editor. I'm leery about a professional editor who might change the message of the book."

This question highlights one of the best reasons why authors should choose a professional editor. These highly trained and experienced wordsmiths take great care in preserving the author's original message or theme. Their job is not to change the book, but to improve its structure, accuracy, and readability. Authors are in good hands when they invest in working with pros.

Here's another tip: One of our most popular editing posts on the BookBaby blog, "What Type of Book Editing Do You Need? And When?," examines the different types of editing: Developmental, Line, Copy, and Proofreading.

One final editing note: The winners of our recent BookBaby Editing Sweepstakes have been announced: Authors Andrea Toussaint, Peter Bergeron, Victoria Johnson, Teresa Dietrich, Natasha Brown, and Jarod Jeffery have each won a full line editing job for their next book. Congratulations!
All the best,

Steven Spatz

Steven Spatz
President, BookBaby











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Distribute your book on Amazon and worldwide with BookBaby.
Amazon may be one of the best places to distribute your book—but it isn’t the only place. The greater your reach, the more success you can enjoy. Here are four ways publishing with BookBaby benefits your book on Amazon and a range of other leading retailers across the globe.
Promote and sell your eBook with Amazon KDP Select
Publish your eBook on Amazon Kindle
Sell your printed book with Print On Demand
Maximize your Amazon listing
Your key to Amazon keywords. Learn how to choose the right keywords that lead readers straight to your book.



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Make the Most of Your On‐Air Interview




Being prepared and flexible are two keys to success in an onair interview. But remember, what makes a good guest for the show does not always make a good show for the guest. Read more.



The Shape of Fear




Do you want fear to be the reason you're not sharing your story, helping others, and making a difference? Put fear aside and write your book. Read more.



Why Audiobooks Are a Bad Investment for Most Independent Authors




Audiobooks are growing in popularity and market share, but independent authors should focus on the more foundational aspects of publishing and promotion that will bring a higher return on investment. Read more.









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Self‐Publishing Lets You Take Creative Control




The freedom provided by selfpublishing, along with the changes in traditional publishing, opened up more avenues for me, as an author, to take creative control of my own projects. Read more.



The Equation for Book Marketing Success




Here's a formula to help you make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative approach to book marketing success that is adaptable to your personality and genre. Read more.



What Marie Kondo Can Teach Us About Decluttering Our Prose




Marie peddles the concept of perfect control over your things instead of letting your things control you. Writers, we can take a page out of Kondo's book. Read more.









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A message from one of our trusted partners:
Sponsored by Winning Writers
North Street Book Prize
North Street Book Prize for Self-Published Books
Sponsored by Winning Writers, this contest will award $3,000 in cash to the grand prize winner. Six category winners will each receive $1,000. All seven top winners will receive additional benefits from our co-sponsors, BookBaby and Carolyn Howard-Johnson, to help market their books. Everyone who enters will receive a free digital copy of Ms. Howard-Johnson’s handy guide, The Great First Impression Book Proposal.

Choose from six categories:
  • Mainstream/Literary Fiction
  • Genre Fiction
  • Creative Nonfiction & Memoir
  • Poetry
  • Children’s Picture Book
  • Graphic Narrative (new this year)
Winning Writers is one of the Writer’s Digest “101 Best Websites for Writers.” This contest is international, and any year of publication is eligible. Entry fee: $60 per book. Multiple entries welcome. Deadline: June 30. Submit online via Submittable or by mail. Click to learn more about our guidelines, past winners, and judges’ remarks.

Carolyn Howard-Johnson
Special bonus #1 for the top seven winners
Ms. Howard-Johnson is the author of the HowToDoItFrugally series of books for writers.
The Frugal Book Promoter [is] one of my very favorite books on how to build the buzz for your book. You could spend the rest of your life following all her tips. If you do, you’ll sell lots of books.”
–Joan Stewart, The Publicity Hound

BookBaby co-sponsors the North Street Book Prize
Special bonus #2 for the top seven winners
Enjoy a $300 credit at BookBaby, free to spend on editorial, design, production, printing, distribution, and promotional services.

Winning Writers
Special bonus #3 for the top seven winners
The grand prize winner will receive 3 free ads in our Winning Writers newsletter (a $450 value). The six category winners will each receive one free ad. All seven winners will receive digital and printed award seals for their books at no charge.

Enter by mail
Prefer to enter by mail?
You may mail your entry and $60 fee to Winning Writers, Attn: North Street Book Prize, 351 Pleasant Street, PMB 222, Northampton, MA 01060-3961, USA. Please include your name, email address, mailing address, phone number, and category for your book. Your payment should be US funds drawn on a US bank (payable to Winning Writers), or US currency.



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The Weekend Edition

Good morning,

Let's go back to the mailbag for some marketing questions:

C. Nguyen asks: "Are there any marketing programs offered by BookBaby? If so, can you explain them?"

It doesn't matter if you're a first
time selfpublished writer or New York Times bestselling author. Every single book needs to be marketed. BookBaby offers several marketing products that focus on key marketing and promotion areas for selfpublished authors:
  • Here's one that I recommend to every author: Metadata Optimization. How does your book get noticed? It's your book's metadata that allows your book to be searched and discovered across many platforms like Amazon, Google, library catalogs, bookstores, and search engines. Our service edits your metadata and makes suggestions for new keywords, genres and subgenre lists, plus more.
  • Book Marketing Consultations, powered by Smith Publicity, the nation's leading book publicity service. We offer Amazon, Social Media, and Marketing Planning consultations designed to teach authors the most important aspects of marketing their books.
  • Facebook and Instagram Author Ads — Tap into Facebook and Instagram's massive user base with your own targeted ad campaigns.
Next, Greg Harm checks in: "Greetings, Steven! Bravo for soliciting more questions from selfpublished authors. How beneficial! Here's mine: Once you get your book selfpublished, what are the most critical marketing steps an author needs to perform to promote his or her book?"

Thanks, Greg. Here's a good time to make this point: No two book marketing plans are identical. What might be the most important thing for Greg to do may not be the same as any other author reading this message. Your own book marketing game plan is dependent on a variety of factors, including your time and resources available, book genre, your geographical location, and much more.

So let's explore Greg's situation a bit more. He's already done some important things—listing the book on Amazon and many other sites, building a dedicated website, and more. But his book, Lee Lawrie's Prairie Deco: History in Stone at the Nebraska State Capitol is seeking an ultra
niche audience. Here's what else I'd recommend.
  • Start a Facebook and Instagram social media ad program and choose local audiences in Nebraska, art deco design fans, and historical art fans.
  • Press releases don't work for many books today, but I think local Nebraska newspapers or bloggers might be interested in this book.
With so many more marketing questions in my inbox, we'll return to this fascinating—and important—topic for selfpublished authors again next week!
All the best,

Steven Spatz

Steven Spatz
President, BookBaby











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Don't Get Caught up in The "Cult of the First Sentence"




There's this cult of the opening sentence, as if crafting a perfect first line is the only key to writing a bestselling novel. Here's my take: it isn't. Read more.



The Successful People I Know Are Voracious Readers




Reading—in addition to being plain fun—can make you a better (smarter, more informed, satisfied) person. In my experience, successful people are often voracious readers. Read more.



How to Legally Quote Song Lyrics in Your Book




Authors have been quoting song lyrics in their books for eons, but if you plan to quote lyrics written after 1923, be prepared to do some research—and get out your checkbook—long before releasing your book. Read more.









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