Sunday, 26 November 2017

BookMachine newsletters

With information on a job opportunity and the Christmas Party, here are the latest BookMachine newsletters:

Events | Membership | Training | Industry insights | Publishing tips | Hire us
           
 
The reinvention of storytelling
Alison Jones
‘Because we are sharing and re-performing the stories by tweeting them, and screen grabbing, and sending them around, the stories that survive now are the ones that can survive that re-performance… Memes are much closer to the oral storytelling structures of pre-Gutenberg worlds than they are to the literate, technical stories of the last couple of hundred years.’
 
 
Becoming the change we want to see: #Inclusivityconf17
Alice Geary
'Publishing is a cosy industry that’s never had to change,' he told the audience, 'but if the financial services industry can change, then the guardian-reading, quinoa-eating publishing world can too.'
 
 
Podcasts are trending - here's how to start now
Melissa Flickinger
Podcasts have steadily gained popularity over the past few years with more people looking for on-the-go entertainment as they multitask through hustle and bustle of daily life. Here are some tips on choosing a format, creation tools and publishing them.
 
 
My top 5 tips on designing social media graphics
Annette Peppis
It’s a fact that posts which are illustrated have a much higher success and click-through rate than those that aren’t. If you want to create smart and legible social media graphics, just follow my 5 easy guidelines.
 
 
How to get GDPR-ready
Gordon Owen
In over simplistic terms think three things that you should be able to answer if an individual or ICO were to ask you:
  1. What personal data have you got on each individual?
  2. Why have you got it?
  3. What are you going to do with it?
 
 
BookMachine Works welcomes leading publicist to the team
BookMachine
We are thrilled to now be joined by Claire Maxwell, experienced publicist and former journalist. Having worked at some of the UK’s leading publishing houses including Canongate Books, Claire has implemented PR campaigns that have seen titles rocket up the bestsellers charts. 
 
 
 
 
 
 
 
 
Fancy blogging for BookMachine?
Use this form to pitch your idea
 
Would you like to advertise here?
 
 
 
 
 
 
Sam Perkins
See you next week!
Sam & the BookMachine Team
 
 
© BookMachine 2016 | We love your books
 
           



Events | Membership | Training | Industry insights | Publishing tips | Hire us
          




 
Building Inclusivity in Publishing Conference [EVENT REPORT]
Abbie Headon
Simon Dowson-Collins of HarperCollins ... called for us to be ‘colour-brave’, not ‘colour-blind’, and to overcome our reluctance to talk about race – because that’s the only way we’re going to bring about change.
 
 
Photos your designer doesn't want you to send them
Annette Peppis
I have lost count of the amount of times I am asked by a client to design a high-end publication or a book cover – only to be supplied with sub-standard pictures. Often, the type of images you need are not readily available in photo libraries so a different approach has to be taken. Here are some guidelines for you to ensure your marketing materials are up to scratch and your products and services are shown to the best possible advantage.
 
 
When book covers get it wrong
Kate Ellis
I remember how heartbroken my director was when one of her books just wasn’t selling. We tried everything we could think of to push it: competitions, intriguing tweets, quotes from the book, blogger reviews, book/TV comparison hints… nothing was working. And we knew why: the cover. But it was too late. 
 
 
Art Director [JOB POSTING]
The Quarto Group
Quintet Publishing, part of The Quarto Group, is looking for an Art Director to join their busy team based in central Brighton from January 2018.
 
 
Fact Checking: Vital or a waste of time?
Sara Donaldson
I spend a lot of my time editing non-fiction; no matter how much I love fiction, the factual stuff takes up more of my time at the moment. And with factual editing comes fact checking ... There are a number of ways to deal with fact checking, and it's best to lay it down right at the start:
 
 
Why designing a logo isn't just a question of drawing something pretty
Gwyneth Box
When you are commissioning a logo for your company, it’s very easy to lose sight of the main reason for the design: your logo is part of your marketing strategy, intended to appeal to your clients and to allow them to easily recognise your products. As always, it’s important to remember that even if you own the business, you are not necessarily one of your target audience. Essentially, then, you don’t need to like your own business logo.
 
 
 
 
 
 
 
 
 
Fancy blogging for BookMachine?
Use this form to pitch your idea
 
Would you like to advertise here?
 
 
 
 
 
 

Sam Perkins
See you next week!
Sam & the BookMachine Team
 
 
© BookMachine 2016 | We love your books
 
 




Events | Membership | Training | Industry insights | Publishing tips | Hire us
        


 
How publishers can utilise artificial intelligence (AI)
Zsofia Macho
There is no AI that can do everything: there are separate little systems specialized to solve one problem or another. As a publisher, you’ll have to decide which problems you can solve with current AI solutions and which ones to implement.
 
 
Alexa, Siri and Google Assistant: Where are VPAs leading the publishing industry?
Joe Wikert
We’re only scratching the surface of VPA potential today and these technologies can help us take the next steps in breaking free of the limitations with today’s mostly container-based content model.
 
 
The habit that actually decreases your productivity
Norah Myers
I’ve adapted these tips from Arianna Huffington’s video, career counsellor Suzanne Collier of BookCareers, and entrepreneur Marie Forleo. They have all provided email management advice that helps to get more done in less time and keeps you prioritizing work over emails.
 
 
Art Director [JOB POSTING]
The Quarto Group
Quintet Publishing, part of The Quarto Group, is looking for an Art Director to join their busy team based in central Brighton from January 2018.
 
 
Translating Poetry: A thorny problem
Sue Burke
Italians say tradutore, traditore, “translator, traitor”: translations often betray the meaning, no matter how hard the translator works. Yet these challenges are what makes translating poetry as much fun as writing it.
 
 
Free Event: The Copyright Card Game
BookMachine
Copyright does not need to be a subject to be afraid of and through using the Card Game, participants will have a clear framework for tackling copyright queries that they receive as well as a useful set of resources of where to go to get further information.
 
 
 
 
 
 
 
 
 
Fancy blogging for BookMachine?
Use this form to pitch your idea
 
Would you like to advertise here?
 
 
 
 
 
 
Sam Perkins
See you next week!
Sam & the BookMachine Team
 
 
© BookMachine 2016 | We love your books
 
 
'tis the season to sparkle... 
 
Invitation to Christmas Party
Good afternoon!

Last week we invited you all to Jingle & Mingle - an evening of Christmas celebrations in London. This week, we have Christmas party number two for you - Eat, Drink and Be Merry! - for everyone living or working, in and around the Oxford area.

The party is FREE for BookMachine, OPUS and SYP members and £5 for everyone else who would like to celebrate with us.

Join us for drinks on arrival and a chance to Eat, Drink and Be Merry with the sparkliest people in publishing! 
 
 
Members, please check your latest email for the code.

There are also a couple of tickets left for 'How do you know that your rights are alright?' this Thursday in London.
We look forward to celebrating with you all.
 
 

See you soon!
Laura Summers (BookMachine, Co-founder)
 
 
 
 
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