The reinvention of
‘Because we are sharing and re-performing the stories by tweeting
them, and screen grabbing, and sending them around, the stories
that survive now are the ones that can survive that
re-performance… Memes are much closer to the oral storytelling
structures of pre-Gutenberg worlds than they are to the literate,
technical stories of the last couple of hundred years.’
Podcasts are trending
- here's how to start now Melissa
Podcasts have steadily gained popularity over the past few years
with more people looking for on-the-go entertainment as they
multitask through hustle and bustle of daily life. Here are some
tips on choosing a format, creation tools and publishing them.
My top 5 tips on
designing social media graphics Annette
It’s a fact that posts which are illustrated have a much higher
success and click-through rate than those that aren’t. If
you want to create smart and legible social media graphics, just
follow my 5 easy guidelines.
welcomes leading publicist to the team BookMachine
We are thrilled to now be joined by Claire Maxwell, experienced
publicist and former journalist. Having worked at some of the
UK’s leading publishing houses including Canongate Books, Claire
has implemented PR campaigns that have seen titles rocket up the
designer doesn't want you to send them Annette
I have lost count of the amount of times I am asked by a client
to design a high-end publication or a book cover – only
to be supplied with sub-standard pictures. Often, the type of
images you need are not readily available in photo libraries so a
different approach has to be taken. Here are some guidelines for
you to ensure your marketing materials are up to scratch and your
products and services are shown to the best possible advantage.
When book covers
get it wrong Kate
I remember how heartbroken my director was when one of her books
just wasn’t selling. We tried everything we could think of to
push it: competitions, intriguing tweets, quotes from the book,
blogger reviews, book/TV comparison hints… nothing was working.
And we knew why: the cover. But it was too late.
Vital or a waste of time? Sara
I spend a lot of my time editing non-fiction; no matter how much
I love fiction, the factual stuff takes up more of my time at the
moment. And with factual editing comes fact checking ... There
are a number of ways to deal with fact checking, and it's best to
lay it down right at the start:
Why designing a
logo isn't just a question of drawing something pretty Gwyneth
When you are commissioning a logo for your company, it’s very
easy to lose sight of the main reason for the design: your
logo is part of your marketing strategy, intended to appeal to
your clients and to allow them to easily recognise your products.
As always, it’s important to remember that even if you own the
business, you are not necessarily one of your target audience.
Essentially, then, you don’t need to like your own business
How publishers can
utilise artificial intelligence (AI) Zsofia
There is no AI that can do everything: there are separate little
systems specialized to solve one problem or another. As a
publisher, you’ll have to decide which problems you can solve with
current AI solutions and which ones to implement.
The habit that
actually decreases your productivity Norah
I’ve adapted these tips from Arianna Huffington’s video, career
counsellor Suzanne Collier of BookCareers, and entrepreneur Marie
Forleo. They have all provided email management advice that helps
to get more done in less time and keeps you prioritizing work over
A thorny problem Sue
Italians say tradutore,
traditore, “translator, traitor”: translations often
betray the meaning, no matter how hard the translator works.
Yet these challenges are what makes translating poetry as much
fun as writing it.
Free Event: The
Copyright Card Game BookMachine
Copyright does not need to be a subject to be afraid of and through
using the Card Game, participants will have a clear framework for
tackling copyright queries that they receive as well as a useful
set of resources of where to go to get further information.
Last week we invited you all to Jingle &
Mingle - an evening of Christmas
celebrations in London. This week, we have Christmas party number
two for you - Eat, Drink
and Be Merry! - for everyone living
or working, in and around the Oxford area.
The party is FREE for BookMachine, OPUS and SYP members and
£5 for everyone else who would like to celebrate with us.
Join us for drinks on arrival and a chance to Eat, Drink and Be Merry
with the sparkliest people in publishing!