With details of editorial skills courses here are the latest Publishing Training Centre newsletters:
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Two NEW courses to extend your
publishing skills
We
are excited to be running two NEW practical courses to help build
and extend core skills in key areas of publishing.
Diversity
is not just a moral imperative for publishers, it also brings
significant tangible business benefits such as improved profit,
staff retention, and increased innovation. Diversity and Inclusion
Training for Publishers introduces the case for diversity, helps
you understand your obligations, and also provides a practical
toolkit to enable you to implement a successful diversity and
inclusion strategy in your workplace.
Be prepared for some honest truths with Get Over Yourself:
Real-world ways to find new consumers. This energetic and
challenging course uses practical tools for market scoping,
effective commissioning and marketing strategy, and is led by two
publishing professionals who walk it like they talk it ...
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Diversity
and Inclusion Training for Publishers
One-day
course, 7 March
Designed for anyone in a publishing organisation seeking to take
action to improve diversity and inclusion, including managers and
HR professionals.
Learn how
to…
- Make the business
and moral case for diversity inclusion
- Assess where your
organization stands and areas for focus
- Use simple tools to
help support your planning
- Work with
colleagues to tackle bias and widen your talent base
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Get
Over Yourself: Real-world ways to find new consumers
Two-day
course, 18 and 25 April
Commissioning and acquisition editors working in consumer book
publishing, particularly those recently or about to be promoted
into the role, will benefit from this course.
Learn how
to…
- Devise your own methods for finding
talent (not just wait for agents)
- Make intelligent use of research data and
consumer insight (and generate your own)
- Use publicly available data and research
tools to find hidden publishing potential in the real world
- Tune in to the concerns and the
vocabulary of your target audiences, and use them to publish
well
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Check out our newly-launched core
programme of e-Learning Modules, concentrated, online courses
that focus on specialist topics relevant to an editor's working
life. They are a cost-effective way to build on a
foundation of existing skills and experience. Click here for full details and to book
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Be a project management expert
Succeeding
as a Project Manager quite simply means completing projects on
time, within budget and to the satisfaction of your customers. But
in reality the role can be challenging, having to deal with tight
budgets and deadlines and a variety of stakeholders, all with
different roles and objectives.
Our professional project management courses are specifically
designed to give you the skills required to manage and deliver
successful digital or editorial projects immediately and with
confidence.
Run by expert tutors, the courses are invaluable for anyone
involved in the management and delivery of complete digital and
editorial publishing projects.
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Editorial
Project Management
Two-day
course, 19-20 March
Learn how
to…
- assess the scope,
needs and risks of an editorial project
- accurately estimate
timings to produce a detailed and reliable schedule
- create and maintain
the project budget to ensure profitability
- effectively manage
and communicate with your team and other stakeholders.
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Digital
Project Management
Two-day
course, 1-2 May
Learn how
to…
- understand the difference between
managing print and digital projects
- deliver fit-for-purpose digital projects
within required time scales and budget, even if
specifications and the budget change
- manage complex projects, using
interactive project management techniques and Agile, Lean
and Kanban methodologies
Meet the expert, Mark Stringer
"Mark's teaching
style was very good, presenting structured information but open
to discussion." John Wiley and Sons
delegate
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Learn from
the industry experts
Gain a thorough introduction to the key skills of
copy-editing and proofreading or take your knowledge to the next
level. Created by a team of industry experts, all with experience
of working within the largest UK publishing houses, these two
flagship courses are taught by tutors who have worked as senior
copy-editors and proofreaders, so you can be assured of learning
from the best.
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Progress
in Editorial Skills
Two-day
course, 27-28 February
Take your print and digital copy-editing and proofreading to the
next level, and gain the confidence to deal with even the trickiest
editorial challenges with this intermediate level course.
Learn
how to:
- Feel confident
applying copy-editing and proofreading skills to a variety of
publishing contexts
- appreciate what
constitutes excellent editorial judgement and how it might be
attained
- understand how
editorial decisions impact project budgets and schedules
- recognise the
importance of appropriate author liaison throughout the
editorial process.
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"Caroline's
a brilliant course leader, with her wealth of contextual and
additional knowledge." Harper
Collins delegate
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Introduction
to Editorial Skills
Two-day
course, 5-6 March
This entry-level course offers a thorough introduction to the key
publishing skills of copy-editing and proofreading.
Learn
how to:
- use the key skills
of copy-editing and proofreading for various different types
of content
- understand how
different methods of working impact the modern editorial
workflow
- appreciate how the
roles of the copy-editor and proofreader fit within today's
publishing process.
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·
What's
happening in the book world
·
Meet a
PTC Tutor
·
Latest
blog post
·
Date
for your diary
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Enrol in our Basic Proofreading
course & get access to our online grammar course at
half price.
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Welcome
to our January newsletter. Running courses for the publishing
and book industry is our business but we also know a lot about
what is happening in the industry. Our monthly newsletter will
share with you some of the key news from our industry as well
as keeping you up to date on our developments.
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What's
Happening in the book world this month
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Costa Book Awards
2017
The
late Helen Dunmore has been awarded the Costa Poetry
Award posthumously for her 10th and final
collection, Inside
the Wave. The remaining Costa Awards
- celebrating "the most enjoyable books" in
categories of first novel, novel, biography and
children's book - were respectively scooped
by Gail Honeyman, Jon McGregor, Rebecca Stott and Katherine
Rundell.
More
details here.
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NEWS
FROM THE PUBLISHING TRAINING CENTRE
January 2018 sees the launch of our self-study, e-Learning
Modules. The courses cover a wide range of topics & are
open for enrolment:
Editing References
Editorial Style
Editing Fiction
Adobe Tools for Editors
What is Proofreading?
What is Copy-Editing?
LEARN MORE AND ENROL HERE
We are
also developing courses in these subject and you can sign up
for more information here.
Copyright Essentials
Editing in Word
Editing Scientific Notation
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This
Month's Blog from PTC
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Networking &
Learning from Peers
by
Jason Mitchell, Acquisitions Editor at Elsevier
"In September I completed ‘Commissioning and List
Management’; a 4-day residential course run by The Publishing
Training Centre.
This course has several key strengths that make it an entirely
worthwhile and recommended learning experience".
Read
his full article here.
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AGM: UK Committee
and London Committee Monday 29 January 6.30
The SYP meets every year in January in the
wonderful setting of the Stationers’ Hall to say goodbye to old
SYP UK and London committee and welcome in new.
More
details here.
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Gain in-depth knowledge of specialist topics
Are you a copy-editor who has completed your initial training and
looking to gain more in-depth knowledge of specific topics?
Our new core programme of e-Learning Modules focuses on
specialist topics relevant to an editor's working life. Developed
by experts in the publishing industry, each online course is
designed to build on a foundation of your existing skills.
With only two to 12 hours of online study, they are a
cost-effective way to gain in-depth knowledge. Plus you will
receive a Certificate of Completion when you finish the course.
Read on to find the best course for you and for news of Modules
publishing soon.
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We are pleased to announce the launch of our core
programme of e-Learning Modules, designed to build on a foundation
of existing skills and experience. Here are just some of the key
benefits they offer:
- Concentrated online
courses - from only two to 12 hours of study
- Specialist topics
relevant to an editor's working life
- Developed by
experts in the publishing industry
- A cost-effective
way to gain in-depth knowledge of specific topics
- Certificate of
completion
These four
new Modules will ensure you build on a foundation of existing
editorial skills and experience. Information on all our e-Learning
Modules can be found here.
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Adobe
Tools for Editors
Study
time five to seven hours
Acquire the skills needed to work efficiently with PDFs.
At
the end of this module you will:
- be confident when
marking up PDFs using Adobe DC
- make use of comment
tools in a fast and efficient way
- have ease of
management of comments
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Editing Fiction
Study time three to five hours
Expand your copy-editing practice to include fiction.
At
the end of this module you will:
Have a
clear understanding of how to approach issues such as
- copy-editing
dialogue
- checking
continuity of plot
- creating and
using a family (or other relationship) tree
- framing author
queries
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Editing References
Study time five to seven hours
Upgrade your editing skills with this e-Learning Module focused
on the three main systems of including references for cited work.
At
the end of this module you will:
- understand how
and why references are used
- know the workings
of the three main reference systems in use
- be able to edit a
work that uses these systems efficiently
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Editorial Style
Study time five to seven hours
Understand the power of editorial and house style for executing
effective copy-editing.
At
the end of this module you will:
- define
"editorial style" and "house style", and
distinguish these from other uses of the word
"style" in publishing terminology
- identify items in
a script for which an editorial style decision is needed
- make appropriate
editorial style decisions, based on the readership for, and
content of, the publication
- set up an
editorial style sheet and record decisions clearly, to
promote consistent treatment of the text during copy-editing
and beyond
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Editorial Project Management
Two-day course, 19 March
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This
practical course focuses on the skills needed to effectively manage
both print and digital editorial projects. Using in-depth case
studies, you will be taken through the practical tasks required for
the job. You will be given tips and guidance on managing everyday
issues, drawing on digital project management strategies and
solutions where applicable.
Who will benefit from this course?
Editors,
desk editors, project editors, production editors and managing
editors who are responsible for the management of complete
editorial projects.
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Learn how to…
- assess the scope,
needs and risks of an editorial project
- accurately estimate
timings to produce a detailed and reliable schedule
- create and maintain
the project budget to ensure profitability
- effectively manage
and communicate with your team and other stakeholders.
By the end
of the course, you will have gained skills and knowledge that you
can use immediately. There will also be a range of checklists and
spreadsheets to take away and use as tools in the future.
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Delegate Quote
"It
was fantastic. The best training I've been on. The course content
was perfectly tailored to my day-to-day job, and the teaching
style was friendly, approachable and informative".
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About the tutor
Since
1999, Sarah
Sodhi has proofed, tagged, bound, corrected,
edited, managed, commissioned, subbed, scheduled, estimated and
produced a great deal of content – from interactive, multi-media
resources to marketing leaflets, from monthly magazines to 900-page
medical tomes.
Learn more here.
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Professional & Peer
Networks:
Strategy
Choices
half-day course, 14 March
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Discover
the potential associated with reader communities; identify where
the value lies within your own customer base and what forms of
community are most likely to be appropriate.
Who will benefit from this course?
Publishers
and senior commercial managers in Scholarly, Professional and STM
publishing organisation, who need to make the case for, or sponsor,
the programme of technology and change to develop communities of
interest, peer and professional networks.
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Learn how to…
- Identify the
opportunities, value and challenges for specialist, reference
and non-fiction publishing associated with communities
- Use a variety of
tools for planning a community strategy
- Scope the
capabilities required for managing a successful community
- Mitigate the risks
associated with this emerging medium
- Work out what new
capabilities you require as a business to pursue this strategy
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Delegate Quote
"In
nearly 30 years in publishing, perhaps the most useful and
practical PTC course I have ever attended."
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About the tutor
The first
30 years of Jonathan’s career were in business publishing with IFS,
Gower and Taylor & Francis. During this time, Jonathan was
responsible for the development of books, training videos and
activity collections and management games, He also managed a range
of digital projects, the development and implementation of several
websites and of the commercial GpmFirst project management
community of practice.
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Metadata Power
half-day course 7 February
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More
than ever before, book buyers are searching by themselves for the
books they wish to buy (or in libraries, borrow) instead of simply
picking books from shelves.
They undertake this search and buy process at many different
websites and search engines and in a variety of different ways, and
their success in locating the right book, directly dictates how
well the book sells.
Who will benefit from this course?
Anyone
that is involved in creating and confirming information about
publications including: Acquisition Editors, Commissioning Editors,
Marketing, Publicity, Sales and Production.
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Participants will come away
knowing...
- How the product
information which sells books comes from right across the
publishing house and why every component is vital
- The main search
strategies employed by customers and how to provide product
metadata to maximise the chances of discovery
- How to avoid the
most common metadata errors that "hide" books from
searchers
- The importance of
taking ownership and responsibility for high quality and
complete product information
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Delegate Quote
"This
was an enjoyable and informative course and I would recommend it
highly". Says editor from a trade publishing company
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Introduction to Marketing
One-day course 6 February
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The
marketing department of a publishing company is an exciting place
to work, but understanding both your part in the business and what
you are trying to achieve is crucial when both budget and
activity have to be spent as effectively as possible.
Who will benefit from this course?
Assistants
and executives starting in publishing marketing departments.
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Learn how to…
- identify and place
the function of marketing within the publishing process, both
internally and externally
- plan and execute a
marketing campaign
- make a
successful campaign and learn how to measure and evaluate it
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Delegate Quote
"I
feel I have more confidence in my own experience and abilities,
as well as better understanding what the major companies do which
is something I wanted from the course. I have a few more creative
ideas to try out too which is exciting.
I would recommend this course to newcomers to the industry and
found it very helpful".
Says Marketing Executive from Publishing Company
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About the tutor
Hermione
has worked in marketing in the publishing industry for twenty
years, half of that time as Marketing and PR Director at Dorling
Kindersley. She’s seen huge changes in the field in that time but
while some of the delivery methods and media change, the key
messages for campaigns, authors and brands remains consistent.
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GAIN
IDEAS FOR KEEPING THE BEST AUTHORS
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Dear Karen
Authors are the lifeblood of publishing – you can’t
do it without them!
However, relationships between author, editor and publisher can
sometimes be fraught. Differing aims and objectives, simple
misunderstandings and failed communications can all contribute to
delay, extra cost and unnecessary conflict.
The
course has practical solutions to everyday problems and benefits
from the knowledge of a highly experienced publisher (and author!).
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Working
with Authors
One-day
course, 8 February 2018
Learn
how to…
- get the best from
your authors
- understand the
dynamics of the publisher/author relationship
- anticipate and
prevent problems before they happen
- get your manuscript
on time, on budget and on brief.
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Dear Karen
Publishers talk endlessly about "the
reader"... but do we really know what that means?
Our
practical, energetic two-day course will help you challenge your
assumptions and look outside the publishing bubble and find new
opportunities for commissioning faster than your rivals.
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Get
Over Yourself: Real-world ways to find new consumers
Two-day
course, 18 April 2018
Learn
how to…
- Devise your own
methods for finding talent (not just wait for agents)
- Make intelligent
use of research data and consumer insight (and generate your
own)
- Use publicly
available data and research tools to find hidden publishing
potential in the real world
- Tune in to the
concerns and the vocabulary of your target audiences, and use
them to publish well
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