Here are the latest newsletters with details of courses and more:
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Video
courses to supercharge your publishing skills
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Six
brand new BookMachine CAMPUS video courses have
landed on the BookMachine site!
With courses ranging from TikTok for marketers and deciphering
legal contracts to building confidence and running Amazon
advertising, there's something for a range of publishing
professionals looking to build key skills and progress in their
career.
To take the courses – and the entire CAMPUS course library – sign
up to a +CAMPUS BookMachine membership.
It's only for £18/month
if you just want to try out a course or two – or you can
subscribe for an annual membership for £180/year (that's 2 months
free!).
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Introducing
the new courses
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Click below to find out more about each course,
and the expert tutors leading them, as well as to watch a preview
before taking the plunge!
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A
marketer's guide to using TikTok
Ultra-engaging
TikTok marketing that will resonate with readers.
The benefits of organic activity, how to analyse your demographic,
and a deep-dive into BookTok.
Find out more
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Building
your confidence in the workplace
A how-to
guide providing tips and techniques to boost your confidence and
your career. Learn how to grow, develop and thrive.
Find out more
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“Bookmachine has
been hugely beneficial for our team – the wide range of CAMPUS
courses are worth the price alone, giving everyone on the team
tools to develop and grow.”
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– Vicky Hartley, Deputy
Managing Director, Watkins
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Getting
Started on TikTok
Take your
marketing to the next level with TikTok. Creating a
profile, navigating the app and the principles of using short-form
video content to showcase your books.
Find out more
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How to
run Amazon advertising
Discover,
engage and convert new book buyers. Learn which
books to advertise, when to run a campaign, how to evaluate results
and what to tweak along the way.
Find out more
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“I was really
inspired by this course and I look forward to using my new gained
knowledge to help create future book campaigns.”
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– Danielle Price, Publishing
Assistant at Dark Skies Publishing
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Making
the most of your Amazon A+ page
Make your
books stand out to the right readers. Get up to
speed with keywords and audience-focused practices to achieve a
successful marketing campaign.
Find out more
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Taking
the fear out of contracts: a guide for non-contracts people
Why
contracts need to be in place, finding your way
around a contract and the key terms and clauses your contract
should have.
Find out more
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What is
CAMPUS anyway?
BookMachine
CAMPUS is our growing library of flexible,
industry-specific video skills courses for ambitious
professionals, business owners or creatives in publishing.
They have been designed to give you the knowledge and
practical tools you need to apply your learnings to your role
and progress in your career.
Courses are no more than one hour in length, and are split into
five smaller modules to help facilitate your learning – and fit
in around your busy schedule. PLUS you can take courses on the
go easily with the BookMachine App!
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We hope you give
CAMPUS a go!
Kind regards,
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Build
stand-out engagement techniques using your book data
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On Zoom
| Wednesday 11th May, 6–7pm (BST) / 1-2pm (EST)
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Join us
for BookMachine Unplugged: Talking Tech
in just four weeks' time!
During the discussion with our expert speakers from across the
publishing, tech and data landscape, discover how you can build
engagement techniques for your books using data and analytics.
The points shared will help you go beyond standard industry sales
data and consider what else you need to know to turn casual readers
into avid advocates – with plenty of practical tips and intriguing
insights to apply when back at your desk the next day.
Keep scrolling to find out more about our panelists!
*Live
closed captioning will be available*
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Tickets are free for BookMachine
members, or £5 (+VAT) for non-members. Become a BookMachine member and
make a saving on all Unplugged events in 2022.
All ticket holders will have access to the replay to catch up
with for 28 days after the session. It will then be added to the
BookMachine video archives for all members to access.
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Emmanuel
Kolade (host) is a digital technology
executive with nearly two decades’ experience across sectors and
household brands. He is managing director at multi-format book
retailer Shulph. His mission is to
design a future that helps people absorb new knowledge easier and
faster, so that more of us can increase our capacity to accelerate
the world’s collective growth. @ekolade
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Tim Hodson
is Consulting Manager at Talis and has
a background in creative problem solving and information
management in the Higher Education sector. He has worked for Talis
for 15 years in a variety of roles which have data as a common
theme. The question "is it possible to...?" has many
endings, and answers usually involve moving data from one system to
another, helping systems talk to each other, or helping humans to
understand systems by counting things appropriately. @timhodson
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Catherine
Etienne is an Associate in Frontier
Economics’ Public Policy practice and the co-author of the report
to the Publishers Association, People plus machines: The role of Artificial
Intelligence in publishing. Catherine is an
experienced economist with over ten years’ experience conducting
innovation policy evaluations and market studies to inform
government and other organisations of barriers and opportunities
for its participants.
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Rose
Luckin is Professor of Learner Centred
Design at UCL Knowledge Lab. She was named one of the 20 most
influential people in education in the Seldon List, 2017. Rose is
Founder of EDUCATE Ventures Research Ltd., a London hub for
start-ups, researchers and educators developing evidence-based
educational technology. She is past president and current treasurer
of the International Society for AI in Education and co-founder of
the Institute for Ethical AI in Education. @Knowldgillusion
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