Friday, 13 May 2022

Jericho Writers newsletters

 Here are the latest newsletters:

 

Jericho Writers

 

 

Social Media for Authors

Author and Jericho Writers member Ailya Ali-Afzal hadn’t touched social media before her debut, but she quickly found it an engaging and creative way to promote her writing. If you’re new to the world of social media as an author, here’s how you can use it to have more control over what your readers know about your book - and it’s very likely that you’ll have fun along the way. Below, you can also find out about exciting stuff coming up, and a few reminders on looking after yourself – both in your writing life and outside of it.

Mental Health Awareness Week

The theme of this years’ Mental Health Awareness Week is loneliness – and we all know that writing can be a lonely task. Remember you can always meet like-minded people and share your writing worries in our free community; and below are some resources for when things in your writing life get difficult.

Writing and Burnout

Dealing with Writer’s Block

Overcoming imposter syndrome

 


 

This week at Jericho Writers:

 

MEMBER EVENTS: Ghostwriting, comics and how to beat rejection

Block out your calendars for the next three days! We’ve got Andrew Crofts speaking on ghostwriting tomorrow; an open event on writing rejection on Thursday; and a session on comic scriptwriting with Tony Lee, a writer with 30+ years' experience, to round off the week.

REGISTER NOW

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MASTERCLASS: Resilience Coaching with Siobhan Curham

In this motivational and uplifting workshop, you’ll learn how to redefine writing success on your own terms, overcome limiting beliefs, write with the joy and imagination of a child, and reframe setbacks and rejections as stepping stones to success.

WATCH NOW

 

BLOG: A Letter to Myself

Most writers will encounter an ‘am I delusional?’ moment at some point and feel on the brink of giving up. Freelance writer Sophie Beal considers this internal struggle as she reflects on her experience at the Festival of Writing.

READ NOW

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SPOTLIGHT ON: Anne C. Perry

This week’s Spotlight On has some great advice from Anne C. Perry from the Ki Agency.

“Please don't give up, and if you find that a book isn't working with agents, don't take it to heart. Move on to the next project and keep at it!”

READ NOW

 

 

book surgery

 


 

Social Media for Authors | Aliya Ali-Afzal Takeover

In December 2020, my daughter taught me how to do my first post on Instagram. I had no idea how to post or even how to load a photo. In March 2022, just fifteen months later, my US publishers Grand Central Publishing, asked me to do a 24-hour takeover of their Instagram to talk about my debut novel Would I Lie To You, because I was ‘so great on Instagram’, according to them. My posts went out to their 44.4k followers.

My experience of social media as a debut author has been a steep learning curve and an unexpected and enjoyable part of publication journey.

My debut novel, ‘Would I Lie To You’, is the first book I have written and was published in 2021 and 2022, in the UK and North America. Both publishers had detailed marketing and PR strategies in place, but I soon realised that my own social media posts, added a personal element to their marketing plans, and was also a key way to connect with readers.

I have no training in marketing or social media, so my entry into this arena has been intuitive and self-taught - and I have a lot more to learn! Here are some top tips:

  • I have made so many wonderful friends by engaging with others: reply to tweets, have conversations. Support others by retweeting, or sharing experiences that may help fellow writers. Become part of a community and develop a support network for yourself as well.
  • Be yourself. Whether you’re on social media to be part of a community or to publicise your book, let people discover who you are, how you write, what you enjoy. Your publishers can’t give that sort of direct connection to readers through ads or marketing campaigns alone.
  • Don’t just shout about your book! Take care that you’re not ‘all work and no play’.
  • Take a break if you need it. Some people limit social media use to set hours or perhaps twice a week. Don’t feel you need to be ‘on’ constantly.

My Twitter followers grew by 3k in the months since publication and I have a great set of followers on Instagram, starting from zero around a year ago. Some practical steps to get the most out of your social media:

  • Use social media as a resource: I followed agents, researched submission wish lists, and found out about writing competition and opportunities. Two bestselling authors saw my tweets about my debut and asked for proofs!
  • Don’t feel shy about posting successes- everyone loves happy news! I shared reviews in newspapers and glossy magazines and, praise and quotes given to me from authors I adored.
  • I set competitions and giveaways of my book to celebrate various milestones such as paperback publication, and this always boosted my number of followers.
  • Repost assets designed by your publishers, such as quotes from authors, covers or reader reviews.

At the end of the day, enjoy yourself! If you make genuine connections, are authentic, and share updates about your book and publication journey, you will make friends and make sales! It will also feel great. Good luck!

 

Aliya Ali-Afzal

Aliya Ali-Afzal is a writer living in London. She is studying for an MA in Creative Writing at Royal Holloway and has a degree in Russian and German from UCL. She is currently writing her second book.

You can follow her on Twitter @AAAiswriting, Instagram @aliyalaiafzalauthor, and visit her website.

 

As always, happy writing and remember, you can contact our customer service team on +44 (0) 345 459 9560** or info@jerichowriters.com for any writing-related advice.

**or if you're in the US, give us a call on +1 (646)-974-9060

 


 

Plus:

If either you or your loved ones struggle with mental health, the resources below can be a good place to start if you're looking for additional help.

Mind

Mental Health Foundation UK

 


 

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The Book of Tom – or how to see a halo

 

This week we’re talking about something a little magical – but first, my inky-fingered friends, there’s something else.

As you know, we run a Summer Festival of Writing. The Festival comprises 35+ live events, covering every topic under the writing sun, and delivered online so you can participate fully from anywhere at all. The Summer Festival is free and exclusive to members of Jericho Writers – as are all our 300+ hours of masterclasses – as are all our video courses – as is AgentMatch – and as is everything else under the JW membership brolly.

Now, OK, that’s old news. What’s absolutely shiny-new this week is that we’re making membership available at just over 30% off the regular price, and you can now pay for an annual membership in instalments. That means you can now become a Jericho Writers member for less than £11.00 (or US $14) a month.

The promo runs throughout May. Sign up here. More details in the PSes.

And, from my point of view, I’m really thrilled about this. It’s taken a lot of work to get to this point. Jericho Writers was formed from the old Writers’ Workshop with the aim of creating the best writers’ membership service in the world, on the best tech platform in the world, and delivered at an utterly affordable price. I think we’ve now achieved the first and third of those aims and, by the middle of the year, I hope we’ll have largely checked that gnarly middle box as well. More on that front soon.

Meanwhile, go fill your boots with a low-cost membership and get your brain all a-polished up for a wonderful summer.

Right. Nuff of that. Up next: how to see a halo.

As you all know, I have about a million kids. (Don’t ask me for an exact number; I haven’t counted recently.)

The older boy, Tom, is bright, imaginative, interesting, kind, wise – and absolutely hopeless when it comes to anything involving pens, pencils and paper. He’s coming up to nine years old and his hand-writing is worse than that of his six-year-old siblings. It’s not just bad, even. It’s bananas. When writing his name, he’ll write a giant T, a teeny-tiny O, and then an M placed orthogonally to the other two letters. He’ll then probably colour in the O, add a bird, drop his pencil, then forget completely what he was doing.

The process is joyous, and liberated, and inventive … and unlikely to pass any exams.

In part, we’ve decided to address that challenge by side-stepping it. OK, he can’t write. So let him type. He’s learning to touch-type and is about 100 lessons into a 450-lesson course. He already knows the placement of every key and is reasonably accurate in using them. The process remains slow, so it’s a labour to produce a sentence – but there’s definitely progress.

But what about his experience right now? Just this week, my wife and I realised that Tom’s inability to write meant that he couldn’t see his thoughts. His twin sister, for whom writing comes fluently, has the ability to come up with poems, think great thoughts, write cards, make jokes – and to see those things on paper. Tom’s never really had that joy.

Nor is it simply that Tabby can see the product of her mind. It’s that, seeing it, she can refine it. You can’t easily hold a poem in your head. But if you get the first line or two down, you can stop thinking about them and move on to the next one. If all you have is a fragile memory to rely on, the anxiety around your ability to retain that material essentially disables the production of further content.

All that’s been heavily studied, of course. Plenty of purely oral societies don’t have a word for ‘word’. How could they? And why would they? To a non-literate culture, the notion of a word feels like a dubious scientific hypothesis. As soon as you’re literate, the existence of words (and sentences, and clauses, and verbs, and everything else) looks like accomplished fact.

Because oral cultures don’t have a way to pin down the spoken word, they tend towards fierce conservatism (“No, that’s not how we build a barn”). They value mnemonics, no matter how dodgy (“Red sky at night, shepherd’s delight”). They venerate collective and ancient wisdom over anything else. Preservation of knowledge is way more important than challenging and, possibly, improving it.

Up till now and in some respects only, our little Tom (whose reading is absolutely fine) has been like an oral-only child living in a highly literate world.

We realised we needed to give him the gift of seeing his thoughts.

So I sat with him with my laptop at the ready. We created a new document – The Book Of Tom – and I told him that he could simply dictate anything he wanted: thoughts, poems, jokes, inventions, ideas, songs, sentences, anything.

For about two minutes he was shy and uncertain, but then we got going on “An Invention” – and he lit up. He became fluent. His words became text, and not even the scrappy text of normal eight-year-old handwriting, but the text of a beautifully sculpted font (Gill Sans, if you want to know.) His words didn’t just take on permanence, the perfect typesetting lent them a kind of beauty too.

The Book of Tom is now a document that’ll grow a little bit longer every day. A mostly-oral child has hopped over the fence into full literacy and he loves it. It’s like there’s a halo around his writing, which means around his thoughts, which means around him. Tom has seen his own halo, and it’s wonderful.

Now, OK, that’s a beautiful story, but what does it have to do with you?

More than you might think, I suspect. We all share the joy of seeing our words take shape on the page. Tom, it’s true, experienced the pleasure particularly sweetly, because this was the first time he’d had that feeling, because it overcame a deficiency he knew in himself. But still: seeing our thoughts take physical shape – that’s still a reliably golden experience. You have it. I have it. We all do.

What’s more, though you’ve most likely been a confident writer from childhood onwards, the first time you wrote real long form text – that novel, your memoir, your whatever – you did have something of a first-born experience:

I thought up a story in my head, and here it is, and it’s wonderful.

Because you can’t hold 100,000 words in your head, or anything close, there’s a step-change between day-dreaming a novel and actually having my_great_novel.doc live on your computer. The aroma of that first story is intoxicating. You’re like Tom, seeing his invention come to life in Gill Sans before his delighted gaze.

Cherish that joy! What a gift it is to have such a deep and reliable pleasure on tap – and where the only cost involved is the tiny effort involved in opening a laptop. We’re writers; we’re lucky.

But also: beware, oh beware of that that joy.

The joy can easily trick you into thinking that what you’ve written is actually good. And maybe it’s not. The invention that Tom wrote about? It’s rubbish. His first story? It’s terrible. Of course they’re bad: he’s eight.

For Tom, right now, that doesn’t matter. What matters now is our giving him a power and him learning to use it. It’s the learning that matters, not the outcome.

You’re not like that. You want some actual readers to read your actual book. You want them to like it. You might even want to get paid.

But because you’re giddy with the joy of seeing your story unfold in rich and beautiful detail on the page, you may not see its inadequacies. Agents – those brutes – don’t feel your joy and they’re keenly attuned to the inadequacies. Editors are worse. Critics are horrible. Readers are fickle.

In a strange way, the process of maturing as a writer is one of retaining the joy while developing your critical eye. You have to love your work and harshly critique it, both at the same time, and, ideally, without your head exploding.

Love your work too little and you will never finish it. Critique it too little, and what you have will never pass muster in those cold commercial winds.

Finding the balance ain't easy - but it's also one of the most crucial tasks you face.

Good luck.

That’s it from me. And if you want Jericho Writers membership at a totally affordable price, then check out those PSes. No need to rush though. This promo runs all month.

Till soon.

Harry

 


 

PS: This email appears for the first time ever in blog form here: https://community.jerichowriters.com/page/view-post?id=500

It is thrilled at itself and considers itself the finest blog post in creation. If you reply to it, please do so deferentially. You cannot bestow too much praise.

PPS: Yes, you heard it right. You can become an annual member of Jericho Writers for about £130 (US$170) paid upfront or for just £11 / US$14 paid in 12 monthly instalments. It’s our best offer, ever and it runs all this month.

To sign up, go to this page.

If you’re based outside the UK, remember to change the default currency to whatever currency works best for you.

To be clear, the only element of this offer that’s reduced is the price. You still get the full-fat membership which includes:

  • The Summer Festival of Writing.
  • Getting Published Month, Build Your Book Month, Self-Publlishing Month.
  • In all, there are 100+ live online events through the year, on every topic that matters to you and your writing.
  • A host of premium video courses that will help you plan, write, edit and publish better than ever before.
  • Hundreds of masterclasses.
  • Complete access to AgentMatch, a database of more than 1200 literary agents worldwide.
  • And plenty more too. Our aim is to enrich the offer all the time, at no extra cost to you.

If you have any questions, just drop a line to my Writer Support colleagues at info@jerichowriters.com. They’ll be more than happy to help out.

PPPS: Hate writing? You have suddenly realised how bad your draft manuscript The Great Big Book of Me is? Then unsubscribe and go elsewhere. Honestly? We’ll be relieved.

 


 

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The right way to write

All about writing for hire

Sometimes writing a novel to go on submission can feel like a thankless task – but luckily, there are plenty of ways you can make a career as a writer. Today our Events Executive, Elsie Granthier, will take you through the ideas behind the member events line-up in May, where we’re asking you to expand your ideas about what a writer can be. From writing comics and franchises to a peek into the writers’ room on Succession - find out what it is about our May events programme that’s got us buzzing.

 


 

This week at Jericho Writers:

 

MEMBER EVENTS: Writing For Hire

Start expecting the unexpected – this May, we’ll be traversing galaxies far far away, stepping into a writers room, speaking to the ghost behind celebrity books, and more.

REGISTER NOW

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MASTERCLASS: Crafting Beautiful Sentences with Anna Bailey

So much of improving as a writer comes from reading. Learn how to extract beautiful prose techniques from authors you admire, with Tall Bones author Anna Bailey

WATCH NOW

 

TUTORED COURSES: The Ultimate Novel Writing Course, Summer 2022/23

This is THE course for writers who are serious about getting published. Benefit from our fifteen years of experience and industry contacts – including one-to-one mentoring, workshops with world-leading tutors, and support getting your work in front of agents. The deadline is fast approaching, so book soon to avoid missing out.

APPLY NOW

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BLOG: How Long is a Short Story, Novella, Or Novelette?

This newsletter will (we hope) get you thinking about how you can expand your usual definitions of writing. Why not experiment with new story lengths and formats? Here are some examples to inspire you.

READ NOW

 

EDITORS UNEDITED: Eve Seymour

Eve Seymour has been working with Jericho Writers for 11 years, working on crime and thriller novels across all their many subgenres, spy fiction, and action/adventure novels. Eve will tell you straight-up what isn’t working, whilst letting you know what makes your novel shine.

READ NOW

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book surgery

 


 

The right way to write | Elsie Granthier Takeover

When I say the word writer, what comes to mind? For me, it’s Colin Firth in Love, Actually, writing his novel on a typewriter from his lakeside French cottage. I’m a writer that doesn’t own a typewriter or a holiday home, and I don’t fancy jumping into an eel-ridden lake to recover the only copy of my manuscript, but this is still the image that sticks in my head. I’d wager that, for most of us, the word ‘writer’ conjures up an image of a person sat at a desk, working on the next Great Novel.

There are a lot of preconceptions attached to the word ‘writer’, which is a problem. They limit us. And we’re writers for a reason – we don’t do limits.

Yet writing for a lot of us still means being sat in our offices/bedrooms/trains to work, typing or scribbling alone. This May, we’re stepping away from the desk with our Writing for Hire month, to shine a light on the parts of writing that we’re curious about – because we think you just might be curious too.

Have you ever wondered what it’s like to write comics? Or ghost write a celebrity memoir? What do you know about the people who write for games, podcasts, the radio, and the stage? We’ll be learning from experts across the writing industry about their world of writing and how it can change yours.

Fancy visiting a galaxy far, far away? We’ll be speaking to franchise tie-in writer Daniel Jose Older, with questions approved by the big Star Wars bosses, so that no franchise secrets or spoilers are revealed! Isn’t that an interesting contrast as someone writing alone – imagining a day where you’re no longer accountable to just yourself, but a huge global franchise?

How about turning a writing desk into a round table? Susan Soon He Stanton will be taking us behind the scenes of Succession and into the writers’ room. Maybe this will take you towards your dream of writing for TV, or perhaps her insight on ‘breaking’ stories will help with the beats of your novel.

And of course, we couldn’t talk about writing for hire without teaching you the skills you need to get paid for your writing. We’re so excited to have Sian Meades-Williams (who is the voice on freelance writing) talking all about what success means as a freelance writer.

Writing might be a solo project, but that doesn’t mean you have to do it alone. This month, learn all about the influence that others can have on your writing, find out if there’s a writing medium you never knew was for you, and lean from the best what it means to them to be a writer. Come along, open your mind, and join us on a journey to see where writing can take us.

Elsie Granthier

Events Executive

 

As always, happy writing and remember, you can contact our customer service team on +44 (0) 345 459 9560** or info@jerichowriters.com for any writing-related advice.

**or if you're in the US, give us a call on +1 (646)-974-9060

 


 

Plus, don't miss:

Agent One-to-One Sessions (10% discount available)

Think you might be ready for querying? Here’s your chance to speak directly with literary agents and book doctors from around the world and get one-on-one, constructive feedback on your work over the phone.

Agent Submission Pack Review (10% discount available)

With this service, you’ll get a detailed report containing useful, actionable feedback on your opening three chapters, your cover letter, and synopsis. The report will focus on how to improve these elements and suggest the next steps towards getting representation.

Full Manuscript Assessment (10% member discount)

Give your manuscript the best chance of succeeding with detailed editorial feedback from a professional book editor.

 


 

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Get ready for another busy month at Jericho Writers. During May, discover different forms of writing, learn how to make a living as a writer, and find out how a project changes when it’s not just your own. We’ll be traversing galaxies far far away, stepping into a writers room, speaking to the ghost behind celebrity books, and more.

 

 


 

Member events coming up in May:

 

Working as a Writer

3 May, 19.00 BST | 14:00 EST

You might dream about quitting the day job – but what is it really like working as a writer? We ask Katie Hale and Sarah Juckes what expectations they had about a writing career before they embarked on one, how they juggle day jobs and their own projects, how to get writing related work, and how to actually make a living as a writer.

 

Member ‘Ask Us Anything’ Zoom event

5 May, 16.00 GMT | 11.00 EST

Join us for our regular ‘Ask Us Anything’ event taking place on ZOOM. This is a great opportunity to get to know fellow members from around the world and say ‘hello’ via webcam. Please note there is a 100 participant limit on this session.

Passcode: JW2022

 

The Love of the Game with Cassandra Khaw

6 May, 19.00 BST | 14:00 EST

It’s hard to turn around these days without hearing about a brand-new brilliant story-driven video game — but what kind of writing goes into those stories? Cassandra Khaw joins Jericho’s Drew Broussard for a conversation about the industry, the process, and writing for the love of the game.

 

Storytelling through Podcasts with Jonathan Sims

9 May, 19.00 BST | 14:00 EST

If Dickens were alive today, he’d be a podcaster. Everybody has their favorite fiction podcast(s), whether it’s D&D or reading about a parent’s attempt at writing a porno or the darker, stranger sides of the world… like Jonathan Sims’ The Magnus Archives. Sims joins Jericho’s Drew Broussard for a conversation about what it takes to write for listeners and how he built his show from its humble beginnings.

 

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Ghostwriting with Andrew Crofts

11 May, 19.00 BST | 14:00 EST

Learn from Andrew Crofts; why ghostwriting is a great way to earn a living, how to find customers, how to extract their stories from them, how to capture their voices, how to structure and maintain the relationships, how to reach satisfactory financial agreements, and how to help them find publishers.

 

OPEN EVENT: Write-Off in Reverse with Francesca Steele

12 May, 19.00 BST | 14:00 EST

Francesca Steele’s fantastic Write-Off Podcast – about writing rejection in all its forms – gives a wonderful, honest insight into the terribly strange world of being a writer. For one night only, we’re turning the tables and putting Francesca under the spotlight. As the proud sponsor of the Write-Off podcast, Jericho Writers will be quizzing Francesca about her writing journey – from failing to sell her first book to signing with an agent and getting a publishing contract.

 

Writing Comics for Fun and Profit with Tony Lee

13 May, 19.00 BST | 14:00 EST

How does writing a comic script make you better at writing every other medium? That’s what Tony Lee believes, and with a 30+ year career across all media, he’s learned the best ways to keep a story moving. From working backwards to killing darlings, Tony will explain his process, whether it’s for his own creations, or an established license, with a few anecdotes along the way!

 

In Conversation: Writing for a Franchise with Daniel Jose Older

16 May, 19.00 BST | 14:00 EST

For those of us who grew up dreaming we could tell stories in a galaxy far, far away or following the further adventures of anthropomorphic cartoons, there’s never been a more exciting time to be a writer. But what’s it really like to get to add to the canon of an already-famous IP? Daniel Jose Older joins Jericho’s Drew Broussard for a conversation about writing for Star Wars and how it has changed his own writing practice.

 

The Fantastical World of Cowriting with Caedis Knight

17 May, 19.00 BST | 14:00 EST

How do you share dominion over a fictional world? We ask Caedis Knight (aka Jacqueline Silvester & N. J. Simmonds) how they formed their cowriting relationship, and all about how they navigate the cowriting process: including plotting, planning, and who writes the best sex scenes…

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The Writers’ Room with Susan Soon He Stanton

23 May, 19.00 BST | 14:00 EST

What goes on in a ‘writers room’ on a TV series? What does it mean to write for a TV show generally? Susan Soon He Stanton, writer/producer for SUCCESSION, chats with Jericho’s Drew Broussard about just what it means to be in the room where it happens.

 

Writing Radio Plays with Tim Crook

25 May, 19.00 BST | 14:00 EST

What works in audio/radio drama more than any medium? Join Professor Tim Crook as he explores the dramatisation dichotomy (considering narrative voice and self-contained dialogical imperative); writer’s creativity in sound design and aesthetics through character and speech; and the worst radio dramas ever made…

 

Success in Freelance Writing with Sian Meades-Williams

27 May, 19.00 BST | 14:00 EST

Professional success is often measured by money, especially when you’re a freelance writer. But is that the best way for us to define success? Writer and author Sian Meades-Williams explores how to shape your freelance writing career, achieve your goals, and define success on your own terms.

 

Writing for the Stage with Seth Bockley

30 May, 19.00 BST | 14:00 EST

Enter SETH BOCKLEY, playwright, and DREW.

DREW: Seth, what do you say we chat about the craft of writing for the stage? New plays, adaptations, and how your practice as a fiction writer and playwright affect each other?

SETH: Absolutely!

 

Writing for a Cause with Quick Reads

30 May, 19.00 BST | 14:00 EST

Enter SETH BOCKLEY, playwright, and DREW.

DREW: Seth, what do you say we chat about the craft of writing for the stage? New plays, adaptations, and how your practice as a fiction writer and playwright affect each other?

SETH: Absolutely!

 

 

 


 

We can't wait to see you at the events this month! Follow us on social media (links below) for event reminders closer to the time. Don’t worry if you miss a session as you can watch back on replay at any time. As always, we're available to contact at info@jerichowriters.com. See you soon!

The Jericho Writers Team

 

 


 

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Authority, platform, wit

 

 

I don’t always talk enough about non-fiction, which is daft in a way, because plenty of you write it and I’ve always enjoyed doing so myself.

So this week: a few thoughts on non-fiction – which novelists should read as well, as there are some thoughts in here for you too. In particular, there’s are two basic motors at the heart of the acquisitions process which matter every bit as much to fiction as they do to non-fiction.

Those motors take the form of two questions that an editor has to be able to answer for every potential acquisition:

1. Will readers like the book? That is: is the book any good, given its target market?

2. Can we sell the book? It doesn’t really matter, in a way, how good a book is, if the publisher doesn’t have an effective way to sell it.

With fiction, a positive answer to the first question doesn’t necessarily mean that the second is taken care of. Ages ago, I remember helping an editorial client with a kids book that had bullying as a theme. As far as I was concerned, the manuscript’s obvious warmth and quality meant it would sell, and deserved to. And sure enough, the writer found an agent, only to be told that bullying was sooo last year, and the book couldn’t sell to retailers jaded by too many bullying books in the last few seasons.

Likewise, a really strong answer to the second question can overcome some nerves on the first point. I know one writer whose book was pretty mediocre, but she had a great backstory that tied into the themes of the book. She was extremely capable on social media, on TV, with journalists and so on. And in the end, her brilliance at supporting the selling of the book drove that book high, high into the bestseller lists.

The looming importance of that second question – the “can we sell it?” one – is, for me, a massive reason why writers have to nail their elevator pitch before they start to write. Mess that up, and you may have a completely competent and well-written book … that no one will ever buy.

For non-fiction writers, the questions are the same, but the types of answer are different.

Take Thinking, Fast and Slow by Daniel Kahnemann – a book about the difference between our slow/reflective thinking and our fast/instinctive thinking. The topic is obviously interesting, but maybe a little niche. Suppose, for example, that you are a clinical psychologist of no particular note who just happens to be interested in these topics. And let’s say, you went ahead and wrote the exact book that Kahnemann wrote, but with the first-person stuff suitably modified.

Would a publisher have picked that book up? Well, maybe. It’s an interesting topic, for sure. But Kahnemann wasn’t just some random clinical psychologist. He invented the entire field of research. He won a Nobel Prize. He had a decades long partnership with Amos Tversky, who died before the book came out and in whose memory it’s written.

In other words, any publisher knew that they could essentially snap their fingers and get media attention from any outlet they wanted. The book still needed to be clear, not unreadable – you can’t sensibly drive people to buy a terrible book – but the basic sales job was going to be easy.

That’s one kind of answer you can have to the sales question: if you bring clear authority, many of the sales questions are just taken care of. Back in 2020, my sister masterminded the UK’s vaccine procurement programme, with stunning success – and now she’s written a book about her whole experience. That’s clearly an interesting topic. She’s a clear authority. Her book will get a ton of media coverage.

But authority isn’t the only kind of sales-power you can bring. The other one frequently mentioned is platform. When Pippa Middleton – Prince William’s newly minted sister-in-law – brought out a book called Celebrate, no one really thought that she brought any kind of ninja power to the business of planning parties. But who cared? She was hugely famous. She was gossip column gold. She got a huge advance for the book. (And, though UK sales were lacklustre, the book made a profit for the publisher before it was even published: overseas sales were that good.)

You don’t have to be near the British royal family to deliver platform. You can be big on social media, you can be a broadcaster – you can be an anything, so long as large numbers of people know your name. (And, by the way, the numbers in question need to be in six or seven digits. It just doesn’t really make a difference whether you have 100 Twitter followers or 10,000. Those numbers aren’t going to be enough to sway a publisher’s sales decision.)

Now all this can be slightly depressing to people who have managed to clatter their way through life without (a) picking up a Nobel Prize or (b) having a major royal for an in-law.

But, but, but…

It’s just not true that authority and platform are the only routes into effective non-fiction sales, just as you can sell a thriller without being an intelligence officer, or science fiction without being an astronaut.

The fact is that if you bring (A) a great elevator pitch and (B) a great writing style, then publishers will want the book. When I wrote The Little Britain, a popular history book, I brought absolutely nothing in terms of authority. I don’t even have a history degree. I wasn’t a member of any specialist historical societies. I didn’t bring a particular skill (like military architecture, say) to bear. I brought damn all by way of platform as well. On the two great axes and authority and platform, my score was exactly 0-0.

But who cared? I had a great idea. (Roughly: what are the ways in which British history has been exceptional – unlike the histories of its neighbours?) And I could write with humour and inclusivity. People didn’t have to feel smart to read the book. They could treat it as a Christmas gift book with a bit more depth and interest.

And that was enough. It’s still enough in non-fiction. The same basic principle works in fiction too.

Nail the elevator pitch. Write well. And toss in a Nobel Prize, if you have one.

That’s it from me. Something REALLY GOOD is happening in May, but I can’t tell you about it, or the Special Ops team at Jericho Writers will have me killed in what looks like an ordinary road accident.

Till soon.

Harry



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