Marketing and Publicity conference, 26 June

Coming up in June, the Bookseller marketing and publicity conference:

The Bookseller's Marketing and Publicity Conference will be returning to Milton Court, London on Tuesday 26th June 2018. While Miriam Robinson has temporarily left our shores, Sophie Rochester will be our Guest Programme Director for 2018. This year’s theme is "grabbing attention for books” and will look at the campaigns that soared and books that roared, and how today’s marketers and publicists use every trick in the, ahem, book to maximise exposure for individual titles and authors. We’ll be hearing about the relaunch of one of publishing’s boldest brands, the reinvention of a national newspaper, how to manage crisis during an election, how clever experiential can launch campaigns, how literary prizes continue to have an impact on sales, how smart integrated PR and marketing campaigns still successfully have impact and many, many more examples to help publishers of all sizes continue to grab attention where they can. Register by 19th April for Super Early Bird Rates! BOOK ONLINE HERE First speakers announced:  Mylene Sylvestre Publishing Director at Guardian News & Media Mylene successfully relaunched the Guardian and Observer in a tabloid format, ensuring their sustainability, and reenergising their print offering. She will be joined by Richard Furness for a session on: THE ART OF REINVENTION: LAUNCHING THE GUARDIAN’S REDESIGN Richard Furness Managing Director of Publishing and Consumer Revenues  Richard has worked at Guardian News & Media for 20 years and in that time has overseen some groundbreaking marketing initiatives, product launches and newspaper redesigns. He will be joining Mylene Sylvestre for: THE ART OF REINVENTION: LAUNCHING THE GUARDIAN’S REDESIGN Joanna Rose Marketing Director, HQ & Mills & Boon Joanna has always worked to connect readers with books, with roles at Waterstones, BCA, DK and Hachette. She joined HarperCollins in 2015, recently directing a major rebrand for Mills & Boon, and is responsible for the strategic development of the Mills & Boon brand. Joanna will be discussing: BUILDING PUBLISHING BRANDS EVEN IF YOU’RE NOT A PENGUIN: WHY, WHO & HOW View further speaker info *Super Early Bird discount is available until 19th April 2018. This discount cannot be combined with any other offers. Our fantastic 3for2 offer is also available on standard price tickets and is the ideal solution for teams who would like to attend together. View more information here. Delegate queries: Briony.Morgan@thebookseller.com Sponsorship opportunities: Emma.Lowe@thebookseller.com Have a question? Call our customer service team on +44(0)1371 851 879.  Thanks to our sponsors:

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