If ever I feel alone or
friendless, or fear that these emails are falling into the Great Void
of Unknowing, all I have to do is to write a grumpy email about agents
and/or publishers. The torrent – the surge, the tsunami, the deluge –
of responses tells me that you are out there, and listening, and care
as much as I do.
That surge of responses deserves
a direct reply.
Before I get to that, though, I
do need to ask for your help, please. We’re trying to figure out what
we’re doing right, what we’re doing wrong, and what you’d like from us.
We ask you about courses, membership, events and more. The survey runs
to just ten questions. Your responses will shape what we do next.
Thank you. And now for some
short-and-grumpy thoughts about all things Agent and Publisher.
First:-
A lot of you – and I mean a
lot – wrote to me with stories broadly similar to those I mentioned
last week. Probably the commonest tale was the one which, simplified,
runs: “An agent took on my manuscript with a lot of gushing excitement,
but then, as time passed, stopped communicating with me at all.”
And I repeat: that’s not OK.
Yes, they’re busy. Yes, until you have formally signed with an agent,
you aren’t technically their client. You don’t have an actual
contractual claim on their time.
But –
I don’t accept that as an
excuse. I once had a shouting row with an official of the Association
of Authors Agents. He claimed that agents owed nothing to non-clients,
because they weren’t clients. I argued – and still do – that no
honourable agent can treat the community of writers with disdain.
I still think that’s obviously
true.
And don’t get me wrong. I don’t
have a problem with agents rejecting work. I don’t have a problem with
them doing so with the blandest and least helpful of form-emails. But
if an agent engages in a personal way with your work – perhaps they ask
for a full manuscript, or they meet you at a Festival and tell you how
great they think your work is, or they ask for editorial changes, or
anything of that sort – then they owe you a timely, personal and
considered response.
If that response is a “no,
sorry, changed my mind” – well, OK. That’s not what you want, but if
it’s honest, clear and timely, you can’t really complain. Just seize
your manuscript and make it better.
Too many agents, too often, fail
to give that personal, timely response, and it’s not OK.
Second:-
One or two people who have had
bad experiences wrote to tell me that they have basically given up.
They’ll write for themselves, but will no longer seek publication.
People need to make their own
decisions, of course, but I do think that’s a pity.
The fact is, that for all its
problems, Planet Agent is genuinely open to new and unknown writers. If
the story you write is blisteringly attractive, it will be picked up. It will
secure an agent. It will secure a book deal. From the perspective of
the individual writer, these things may feel like a matter of black
chance and blind luck, but they’re really not.
At Jericho Writers, we see a lot
of manuscripts and a lot of authors. When we see something that really
dazzles, we basically know it will find an agent and a deal. Equally,
some of the manuscripts we come across aren’t yet publication-ready.
That doesn’t mean the author is an idiot. It just means they have more
work to do. Those manuscripts, we know, are not yet ready to sell.
And then, yes, there is an
intermediate category of good-but-not-yet-dazzling. Those books are
sometimes picked up. Sometimes not. In those cases, it is more of a
dice roll.
But the smart advice remains the
same as it always has. Find a genius concept. Develop your craft. Tell
your story well. Write better.
Most of what we do at Jericho
Writers is to help you do those things. Do them well enough and the
whole getting published bit is reasonably easy.
Third:-
Avoid, avoid, avoid the vanity
presses.
Because it’s hard getting an
agent, people are tempted into the vanity snake pit. As it happens, I
think there’s a whole email’s worth of comments to make about those
snakes, so I won’t say much now.
Simply this: if a publisher asks
you for money – via ‘partnership contract’, ‘hybrid publishing’, or
whatever other term they prefer – they aren’t a publisher at all.
Publishers make their money from
selling books to readers.
Vanity publishers make their
money from selling dreams to writers.
Please keep your money in your
wallet and say no to the snakes. Vanity publishing, I do not love thee.
Fourth:-
Self-publishing is an utterly
viable route to publication and readers. It’s not second best. It’s
just different.
The only real caution here is
that you have to commit. You can’t just toss a book out
onto Amazon and hope that it flies. It won’t. You must view your
writing as a business and your publishing as a career. Your first book
won’t make money so don’t expect it to. If you do well, though, then by
the time of your third or fourth book, you’ll be seeing results that
make you think, Yes, this writing lark might actually pay me. I am
finding readers. I have a community of fans. I’m an author, and proud
of it.
Fifth:-
Protect yourself.
Even if you go trad, even if you
have a wonderful agent, even if you have a terrific publisher, protect
yourself.
The single best way you can do
that is to write steadily and build a mailing list. That list will, if
properly managed, guarantee your access to readers and income for years
and years to come. Don’t neglect it, just because your publisher looks
shiny and the excitement is palpable. That mailing list is your rock.
You may one day need it.
Sixth – and last:-
Don’t forget why you write.
You never came into this game
because you wanted this agent or that book deal. You came into this
game because a story forced its way into your head and wouldn’t let you
go.
The joys and challenges of that
story are real no matter what. So are the rewards. We writers are
lucky. We carry joy in our heads.
That’s it from me. I promised
you I’d be Mr Sunshine this week and – in a slightly undependable,
British January way – I’ve delivered on that, at least approximately.
Go well, my friends
Till soon
Harry
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