BookMachine newsletters

Here are the latest BookMachine newsletters for my followers to peruse:

Events | Membership | Training | Industry insights | Publishing tips | Hire us BookMachine Monthly Design | Tech | Editorial | Marketing | Production | Business | Audio Hello publishing! Today is a big day for the team here. It's the very first BookMachine Meets... at Carmelite House. We look forward to meeting Jessica Kingsley Publishers, and to seeing many of you there. For those of you who missed BookMachine Unplugged: Talking Tech, you can check out the photos by clicking here. In July we will be focussing on Marketing skills. BookMachine Unplugged: Talking Marcomms takes place on 3rd July, followed by Facebook training at Digital Greenwich on 10th/11th July. Tomorrow is the last day to secure an early bird ticket for the Facebook training. MARKETING Getting to Know a Niche Market Áine Ryan When I started working on JKP’s autism list, I didn’t have any more knowledge of the subject than the average person on the street. I knew vaguely what autism was, of course, but had little understanding of the major topics of discussion, research or concern within the community. Read more Understanding Facebook: Ads training for publishers View PRODUCTION EPUB 3.2 – What is it and should we care? Ken Jones EPUB is the open standard that defines exactly what an ebook can be, and EPUB 3.2 – the first real update to the EPUB format since EPUB 3 in 2012 – has just been approved by the W3C Community Group and Business Group (the clever people that decide on such things). Read more BUSINESS OF PUBLISHING Five reasons to (still) do a Publishing MA Laura Bisericanu Publishing graduate studies have been struggling to justify their necessity in an industry that is famous for ad-libbing its practices throughout time. And while in the nineties, having an MA in Publishing was something out of the ordinary... Read more TECH Code your way to freedom – BookMachine Unplugged 2019: Talking Tech Literacy Francesca Zunino Harper Paraphrasing the famous Chinese curse, may we not live in interesting – that is, difficult and uncertain – times. Unfortunately, though, those are exactly the times we are facing at the moment.  Read more EDITORIAL Associate Publisher & Commissioning Editor [JOB POSTING] Bookouture Can you find the very best stories and help them reach millions of readers? Read more DESIGN Design case study: illustrating The Dragon in the Library Louie Stowell / Elisabetta Barbazza / Davide Ortu As part of my job as an editorial director, I work very closely with Design to scope out illustrators and create briefs for illustrated children’s books. I check art at various stages and generally feel very close to the visual side of the process.  Read more Thanks to our SPONSORS See you all soon!  Laura & the BookMachine Team ©  BookMachine 2019 | We love your books

Good morning publishing people. If you are looking to get better results from your Facebook ads we will be running a couple of short face-to-face training sessions (one for trade and one for academic/education) in July.  Book early bird ticket by Friday Leading these courses is Abby Coften. Abby is a CIM accredited marketing professional with over fifteen years’ experience specializing in digital marketing within the publishing industry. She also has an E-marketeers Certificate in Facebook Sponsored Advertising. Other BookMachine Works members will also be available to answer questions relating to your specific lists.   "Abby is one of the best marketers I've ever worked with. She achieves great results, often on limited budgets. She was instrumental in a number of successful launches for us and has a firm grasp of both strategy and the nitty-gritty of running great campaigns." Sam Richardson - CEO, SPCK The courses will cover: - The role of Facebook ads and creating your campaign goals - Facebook Campaign Types and marketing objectives - Understanding the ad options available - Targeting your ads (building custom audiences, demographic, behaviour and interests) - Word limits and content guidelines - Images explained - What ad content performs well - Understanding advertising costs - Using Facebook Ads Manager analytics to measure success Book early bird ticket by Friday Looking forward to seeing some of you then! Laura Summers (BookMachine, Co-founder) Copyright© 2019 BookMachine, All rights reserved. Our mailing address is: BookMachine 6 Mitre Passage (10th Floor) Greenwich Peninsula London, - SE10 0ER United Kingdom

One week left for early bird tickets Good morning publishing friends,  You have one week left to grab an early bird ticket for BookMachine meets Jessica Kingsley Publishers on Thursday 30th May from 6.30pm. Grab an early bird ticket here Jessica Kingsley Publishers (JKP) is an award-winning, global publisher of specialist books and resources for professionals and general readers. In 2017 they joined the John Murray Press division at Hachette. Join us to hear from a team of JKP Speakers on how they: reach niche audiences commission for emerging markets approach expert and #ownvoice authors have built their mailing list to over 200,000 direct contacts pitch books for press on divisive topics develop specialist sales connections Tickets are £15.00 (or £10.00 if booked by next Tuesday). The event takes place at Carmelite House, and welcome drinks are included in the ticket price.  Information and tickets See you soon! Laura Summers (BookMachine, Co-founder) Copyright© 2019 BookMachine, All rights reserved. Our mailing address is: BookMachine 6 Mitre Passage (10th Floor) Greenwich Peninsula London, - SE10 0ER United Kingdom

Events | Membership | Training | Industry insights | Publishing tips | Hire us BookMachine Monthly Design | Tech | Editorial | Marketing | Production | Business | Audio Hello publishing people! It's wrap-up time! Here are the best blog posts from BookMachine.org this month. BookMachine Unplugged continues to blow-us away, with incredible speakers sharing what is happening in publishing for them right now. The event this Wednesday is totally sold out, but you can still sign up for BookMachine Unplugged: Talking Tech on 22nd May. NEW! PUBLISHING MODULES Publishing with ethical credentials  Alison Smith Eco-friendly Tote Bags have been making a come-back at publishing conferences. The latest module on our Publishing MA course explores the reason behind this phenomena. Read more PRODUCTION The second coming of ebooks Ken Jones Digital publishing as a whole and ebooks in general seem to be gaining momentum for a revival, a renaissance. A second coming. Read more InDesign Foundation Course in May (3 tickets left) View EDITORIAL Interview: commissioning editor, literary agent and lecturer Jo de Vries I need to be able to hold a lot of things in my head at once, as I’m often working on many projects at various stages. Read more BUSINESS OF PUBLISHING Scholarly Publishing Through the Brexit Lens Chris Kenneally As moderator of a panel discussion, Scholarly Publishing Through the Brexit Lens, I explored the many possible directions Brexit may lead publishing in 2019 and afterward. Read more MARKETING & PUBLICITY  Winning Non-Fiction Marketing campaign – Becoming: an interview Amelia Fairney We had stratospheric ambitions for Becoming from the start, feeling it would appeal to the widest cross-section of the UK market, engaging infrequent book buyers as well as heavy readers. Read more InDesign course for Marketing & Creatives View Senior Digital Marketing Executive JOB POSTING AUDIO Creating Audiobooks: An Overview of the Production Process Arran Dutton Every audiobook production is different and the final duration of two books with the same word count can vary for a number of reasons including the narrator’s natural pacing and the construction of the narrative. Read more TECH What is blockchain and how can publishers benefit from it? Anna Cunnane The blockchain is often associated with the mysterious and sometimes shady world of cryptocurrency but this ingenious technology is, in its simplest form, a decentralised, distributed and publicly available ledger of financial transactions. Read more Understanding eBooks: Presentation & Workshop (4 tickets left) View DESIGN Inclusive publishing in practice: interview with Truth & Tails Phoebe Kirk Truth & Tails is the series of children’s books created by myself, the illustrator and author Alice Reeves. Read more Thanks to our SPONSORS We hope to see you soon!  Laura & the BookMachine Team ©  BookMachine 2019 | We love your books