10 tips for a simple author
website
An author needs to have a simple website to act as an
'electronic business card'. Writers need to be reachable and
instantly contactable via the web. At LWC, we are finding that more
and more writers have to be in control of their own career - they
have to self-promote (both before publication, during and
afterwards), they have to put themselves on a pinnacle and shout out
loud, they have to work hard to gain a following - a close knit band
of happy followers that will in turn promote their work via word of
mouth; and they have to an online presence - essential for this
need-to-know-it-all-now society we live in.
So a simple author website, what should it contain?
If you are an unpublished author, your website should
act as a calling card - somewhere for visitors to land and find out
who you are, what you are writing and a net for you to collect names
and email addresses.
It can be two or three pages - too many people go mad
and put too much information on sites. It is simply a shop front and
must be clear and precise. When your book is published, then you are
free to add other pages - product pages, reviews and events - but for
now, keep it simple.
Include the following:
1/An active blog - this will be a great tool to
showcase you and your writing. Be relevant and don't just write about
your lunch or your pet though.
2/Your contact details - ensure these are correct.
3/A biog - again, be relevant - have you had any
writing experience previously, what is your job - when did you start
writing etc.
4/Make your website easy on the eye and easy to
navigate.
5/Ensure that you control the website - you MUST be
able to make changes when you want to. Too many website designers
charge huge fees and then the client is unable to actually make
changes and must go back to the designer each time a change needs to
be made (which means more costs).
6/Use your name as the domain site (not the title of
your book) - we are assuming that you are going to write more than
one book!
7/Give the people who visit your website unexpected
value - this means they will return and will become a 'follower'.
What have you discovered that could help others? Dampen your ego and
think about content value.
8/Be entertaining and interactive - if people comment
on your blogs, respond. Remember these could be your future readers.
9/If you twitter or have a Facebook site, have links
to these on your site. You are creating an author-brand and all
things should be linked and not separate entities.
10/Finally, your website should reflect you as a
person and as a writer - create a site that will act as your
platform, your soapbox for your writing.
Join us in September for our first autumn event
with Samuel Hodder of Blake Friedmann on 18 September
Members come for free - and tickets are £15 in
advance.
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