With details of the free event and the latest newsletters:
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Join us
this week to Talk Marcomms!
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Wednesday
29th September, 6–7pm (BST)
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💡
Learn from speakers Rik
Ubhi (Bonnier Books UK), Beth Hardie
(McGraw Hill) and Hannah
Marcus (Discover.ai) about how AI and machine
learning differ, the benefits of using them, and what other
marketers are already doing.
💡
Get clear takeaways about applying these practices and ideas into
your marketing strategies when you get back to your desks and
team meetings.
💡
Connect with other marketers in the chat, and pose your own
burning questions during the Q&A.
💡
To assist with accessibility, there will be live captions to
toggle on and off as required, and audio descriptions of the
speakers given.
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Tickets are free for BookMachine
members, or £5 (+VAT) for non-members. Become a BookMachine member.
All members and ticket holders will have access to the replay to
catch up with after the session.
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Thanks to
our Marketing Season sponsors Edelweiss, Publica
and Ingram.
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FREE
| Wednesday 13th October, 2021
7:00
– 8:30pm
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Join us
next month for Book Influencer Secrets: Maximising your
social campaign reach!
This will be a two-part online event dedicated to working
closely, effectively and authentically with online influencers in
the book and publishing space. We'll be discussing how you can
reach new and existing readers and how the latest trends
within influencer marketing can steer your strategies and inform
your decisions.
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What
you'll learn...
✔️How book influencers can help
you
✔️When you
should contact influencers about your campaign
✔️What not
to say to a book influencer
✔️How do
influencers work in collaboration with other influencers
✔️What’s
next for the future of the book influencers
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Part 1
Journalist
and editor Natasha Onwuemezi chats with influencers on
YouTube, BookTok, Instagram and Twitter spaces. They all work
with publishers, and will share their own perspectives on what
works best.
Breakout Session
Gather
on Wonder to discuss working with book influencers and make
connections with other attendees.
Part 2
Hear
from innovative publishers about great marketing and publicity
campaigns, which relied on influencer collaborations to boost
their reach. We'll be joined by Hannah Paget, Senior
Marketing Manager at Simon & Schuster, and Liv Marsden, Marketing
Manager at 4th Estate and William Collins.
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Hope you can join us!
Kind regards,
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Let’s
get personal: AI and the future of book marketing
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Wednesday
29th September, 6–7pm (BST) / 1-2pm (EST)
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Join us in
two weeks' time for BookMachine Unplugged: Talking Marcomms!
As AI, personalisation and machine learning become more
entwined with modern marketing practices, our panel of speakers
from within and beyond book marketing will be making the case
for publishing to get on board with these game-changing
developments – and sharing their insights and tips to help you to
get started.
Rik Ubhi,
Editorial Director for business & smart-thinking at
Bonnier Books UK and successful book marketer for over a decade,
will be kicking things off and setting the scene, as well as
fielding your questions if you tune in live.
Beth
Hardie, Interim Marketing Director at McGraw-Hill,
will be drawing on her previous experience working in big data to
discuss how she uses data-analysis to help her team
build agile campaigns that gather real-world insights to
deepen their customisation.
And Hannah
Marcus, Strategist and Semiotician at Discover.ai,
will be telling all about her work with well-known brands to
combine AI and human expertise to provide hard-hitting insights –
and what publishing can learn from her work.
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*Live closed captions will also be
available, and can be toggled on and off by viewers*
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Tickets are free for BookMachine
members, or £5 (+VAT) for non-members. Become a BookMachine member.
All members and ticket holders will have access to the replay to
catch up with after the session.
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Thank you to our event sponsors:
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Edelweiss
Edelweiss+ is a unique
digital catalogue platform for publishers to efficiently and
effectively sell and market their books to the trade, both
domestically and internationally. The platform is a suite of tools
for creating presentations, collaborating on subs and orders, hosting
digital ARCs, and connecting with customers. It is also widely used
by booksellers, librarians, and other book professionals for
buying, title selection, reviewing, and curating lists of books.
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Ingram
Content Group
Ingram Content Group is all
about connecting readers with content around the world. They
produce Print-on-Demand, digital and physical books, as well as
offer tools and services for a range of publishers, helping to get
books into readers’ hands. Ingram's Marketing Insights tracks
consumer interest across your entire list, identifies
under-performing titles, and surfaces new opportunities for sales
growth. Join a community of 90+ publishers from the US and UK who
use Marketing Insights to track title availability, Buy Box status,
and title metadata accuracy all from one platform.
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Publica
Publica is the digital
platform that lets you create a customized store to share and sell
eBooks, audiobooks, or any other content without intermediaries.
You can sell them by item or subscription and add titles from our
catalog with your own brand, domain, integrations, and more.
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New
ways to future-proof your book campaigns
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1st
September – 8th October, 2021
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Marketing
Season has arrived!
For the next six weeks on the BookMachine site and across our
social media platforms, we'll be getting into all things AI,
personalisation and machine learning – and how these advances are
transforming marketing strategies across the industry.
So, whether you are a marketer through-and-through, you're simply
passionate about emerging tech or you want to understand the
impacts on publishing as a whole, be sure to join us!
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BookMachine Unplugged 2021:
Talking Marcomms
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Talking Marcomms is taking
place on Wednesday
29th September, from 6-7 pm BST (1-2pm EST)!
During the event, our speakers will be presenting upcoming
changes in how we can learn about, reach and optimise our
campaigns for our readers.
Why join us live?
~
✔️Find out
how teams within and beyond book marketing are already harnessing
the potential of AI, machine learning and personalisation.
✔️Hear pioneering
examples from around the publishing landscape and uncover quick
wins for using the data you already have.
✔️Connect
with other marketers in the chat, and pose your own burning
questions during the Q&A.
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Tickets are free for
members or £5 (+VAT) for non-members.
Members and ticket holders also get exclusive access to the
recording, which will be available shortly afterwards. Become a BookMachine member
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Wisdom
from Marketing experts
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We have
some brilliant interviewees lined up for our Wednesday Wisdom
Q&As, which take place on select Wednesdays from 1pm BST. Tap
into some marketing insights completely free by registering below
for the Zoom link.
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Interview
with Mithu Lucraft (Springer Nature)
Wednesday 15th September
1-1:30pm BST
Watch live to find out more about Mithu’s day-to-day role and how
her marketing team have developed over the years. Mithu will
discuss which marketing skills are most important and a little
bit about what Springer Nature have planned.
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Ruth
Bradstreet (Edelweiss) & Laura Willis (Hardie Grant)
Wednesday 22nd September
1-1:30pm BST
If you’re working in marketing in-house, tune into this
unmissable one-off session to learn how the Edelweiss platform
allows publishers like Hardie Grant to generate buzz and reviews
and analyse interest from their huge social network of thousands
of book professionals.
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EVENT:
Book Influencer Secrets
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FREE
| Wednesday 13th October, 2021
7:00 – 8:30pm BST
We're so excited to introduce this two-part virtual event!
Join us to hear all about the latest trends to steer your
strategies and inform your marketing decisions whilst garnering
information about how to effectively collaborate with book
influencers.
Part 1:
Natasha Onwuemezi chats with influencers on YouTube,
BookTok, Instagram and Twitter spaces. They all work with
publishers, and will share their own perspectives on what works
best.
Breakout
Session: Gather on Wonder to discuss working with
book influencers and make connections with other attendees.
Part 2: Hear
from innovative publishers about great marketing and publicity
campaigns, which relied on influencer collaborations to boost
their reach.
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Blog
posts to read right now
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To
celebrate the relaunch of the new-look BookMachine Creative Agency,
we shared our ultimate top tips around four areas of publishing
we specialise in: Fiction, Non-Fiction, Education and Children's.
Read more below!
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Four secrets to Instagram success for your
next Fiction campaign
Read some of our tried and tested methods – from tapping into
Stories, user-generated content and taking virtual events to the
next level – when it comes to achieving success on Instagram with
your fiction campaigns.
Read more >
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Five ways to create authentic thought
leadership content for Non-Fiction
One of the best ways publishers can generate buzz around
non-fiction is to make the content shine, by using both the
author and the subject to create impactful thought leadership
content. Learn more in this post.
Read more >
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Four Top Instagram Tips for Children’s Book
Marketers
From best practices for catering to your followers to
building relationships with influencers and tips for using the
book in new ways, dip into our golden rules for maximising your
reach on Children's Bookstagram.
Read more >
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Six strategies to succeed in your educator
social media marketing
With the vast activity and potential emerging across social media
platforms – from Instagram to LinkedIn, and even Pinterest –
learn how marketers can in education and EdTech ensure they are
being discovered and achieve success with their campaigns.
Read more >
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Another
UK Publishers' Walk and Talk event coming your way this
month! If you're local to the South East, we would love to
see you on Sunday
19th September at the River Lee Country Park
in Cheshunt, UK.
These events are FREE,
however we please ask that non-members make a small cash
donation on the day of between £1-5 (pay what you can) towards
our charity partner for 2021, Book Aid International.
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[JOB POSTING] Media Project Co-Ordinator
This is an exciting opportunity for someone with fantastic
organisational and administrative skills and an interest in
creative media to join the emc
Design team, based in Bedfordshire, UK
– supporting the studio with the sourcing, purchasing,
commissioning and licensing of all the creative media for their
projects.
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We hope you enjoy Marketing Season!
Kind regards,
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Thank
you to our Marketing Season sponsors Edelweiss, Ingram and
Publica.
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