Thursday, 18 October 2018

BookMachine newsletters

Here are the latest BookMachine newsletters for my followers to peruse:




Events | Membership | Training | Industry insights | Publishing tips | Hire us


BookMachine Monthly


Design | Tech | Editorial | Marketing | Production | Business | Audio



Hello publishing people!

We would like to say a huge thank you to Abbie Headon who has been commissioning and editing BookMachine blog posts since the start of this year. Here is your monthly roundup of what she curated during September. We hope you enjoy reading it as much as we have.

Don't forget to come and meet us in real life! This Wednesday we are running an event with The TLS called Must read - must buy? At this event our expert panel, selected by The TLS team, will discuss how to measure book coverage. Do authors, reviewers, and publicists feel their efforts are worthwhile? Find out on Wednesday.



TECH


Abbie Headon
The future of publishing is in your hands - coding for all [EVENT]
Abbie Headon
Last Wednesday, we had a packed house upstairs at The Driver for the latest BookMachine Unplugged event, hosted by Emma Barnes, Founder and CEO of Consonance (formerly known as Bibliocloud) and MD of Snowbooks.



BUSINESS OF PUBLISHING


Emma Barnes
Rebranding: more than just a publicity exercise
Emma Barnes
What an exciting week! On Monday, Bibliocloud emerged from its start-up chrysalis to become Consonance. Along with this new name, chosen to reflect the harmony our software brings to publishing teams, we have a new website, new typography, new logo and new UI.



EDITORIAL


Karen Sullivan
Orenda Books: a small company that has built a big community
Karen Sullivan [INTERVIEW]
My mission is clear: I want to publish beautifully written books by exceptional authors from around the world, and even if they do fall into the category of ‘genre fiction’, they all add something new, offer a fresh take, push the genre in an exciting direction, or simply offer a superlative example of how even tired genre books should be written. 



DESIGN


Rosamund Saunders
How to get the most out of commissioned images
Rosamund Saunders
As a freelance book designer I am frequently sent photos or illustrations that have been commissioned ahead of the design; this results in compromises in format, or design style, being made at layout stage.



MARKETING & PUBLICITY 


Francesca Zunino Harper
Content is still king: The first State of Media and Publishing in Digital meetup
Francesca Zunino Harper
How can traditional as well as digital publishing business models stay relevant and profitable in this forever evolving, algorithm-driven, unpredictable consumer world? What can publishers do to keep on top of the game as advertising models and social media strategies keep the business in a constant state of flux



AUDIO


Neil Gardner
Studio Care 101: How publishers can look after their audiobook studios
Neil Gardner
Before there were books there was storytelling, and audiobooks remain to be the most intimate of reading experiences. Having an actor cast specifically to voice characters exactly as they were imagined by an author is a wonderful way to experience stories, and audio publishers work closely with their recording studios to make that magic happen. But how can we be doing this better?



Thanks to our
SPONSORS



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Sam Perkins
We hope to see you soon! 
Laura & the BookMachine Team


© BookMachine 2018 | We love your books




Publishing events ... 

Hello again publishing friends, 

The next BookMachine event is this month and it will cover everything you wanted to know about coding but were too afraid to ask! As always Unplugged events sell out quickly and we now have just 5 tickets left.

We will be kicking off October with another event with the TLS. Michael Caines has programmed the evening by picking an eclectic panel for a crucial conversation about the conversation... tickets are only £5 until 19th September (£8 thereafter).

We hope you can join us either as a member (you can then attend all of them!) or for the events that take your fancy.





BookMachine London with TLS: Must read – must buy? 
Wednesday 3rd October 2018
From 6.30pm King's Cross, London

Book groups and academic seminars, Amazon reviews and Goodreads, newspapers and little magazines, radio shows and literary podcasts and sometimes even TV shows – in terms of form, tone, quality and everything else, the contemporary conversation about books and ideas can seem a thing of infinite variety. But how much does any of it help the books business – if it can be measured at all? And what do authors, book reviewers, publicists and all the other interested parties make of it all? Join us and an eclectic panel for a crucial conversation about the conversation . . .



BookMachine Unplugged: What happens when marketing and publicity collide? Merging offline with online for maximum impact. 
Wednesday 28th November 2018
From 6.30pm King's Cross, London

Marketing and PR increasingly come together in on and off-line environments, blurring boundaries of traditional activity with cross-team campaigns. The rise of social, community and experience/events have merged two departments into one. Effective storytelling is now at the heart of campaigns, content marketing and digital channels.

But what has happened to core publicity and marketing functions in the meantime? How are teams working and changing to respond to this new environment? And how can you adopt these new approaches on a shoestring budget?



See you soon!
Laura Summers (BookMachine, Co-founder)




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