For those followers that live in or near San Fransisco, there is a Robert McKee Seminar coming up in October, full details below:
Is your company's truth being told
and told powerfully? When Robert McKee signs his books, he always adds
"Write the truth". The phrase underpins his whole worldview,
pushing writers, playwrights and novelists to create honest works of art.
Is your company's truth being told and told powerfully?
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When Robert McKee signs his books, he always adds
"Write the truth". The phrase underpins his whole worldview,
pushing writers, playwrights and novelists to create honest works of art.
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As writers, truth isn't simply the most powerful at your
disposal, it should be the very foundation of everything you create. The
business world must take advantage of the power of truthful messaging. And
the most effective way to express truth is through story.
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In a recent article for The Drum, Kenn MacRae (Executive Creative Director -
Iris Amsterdam) discusses the business world applications of this powerful
sentiment.
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"McKee meant write your truth: your worldview, your
perspective, your beliefs and values. Yet as some brands strive to
demonstrate their purpose, they're ignoring their own truth." -
Kenn MacRae
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On October
11th (San Francisco), discover how McKee's STORYNOMICS™
Seminar will equip you to use your creative story talent to ditch the
bandwagon and write
the truth.
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Learn why you, the creative writer, need to master
STORYNOMICS™.
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Entertain, Don't Interrupt.
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McKee Seminars | Two Arts, Inc. PO Box 681 Sherman, Connecticut 06784 United
States (928) 204-2323
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