BookBaby newsletters

Here are the latest BookBaby newsletters for my followers to peruse:

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Featured Article: 10 Tips for hosting a successful book launch party You’ve written your book and completed the hard work of producing it. Now, it’s time to release it to the world. In other words, it’s time for a book launch party. Read more. Book selling strategies and tactics (Don’t get caught in the monkey trap) To move forward with your bookselling, you may need to go back to the basics of marketing and create a plan that defines your mission, objectives, strategies, and tactics. Read more. What is written fluency? As you develop as a writer and work to perfect your craft, what you’re aiming to improve is your written fluency. Read more.

Top Stories: Set your priorities and write your book Using writing snippets to exercise your creative mind My 20-step plan to writing a book: Part 2 How much time should you spend building your author platform? The importance of setting in your story This just in…reading makes you smarter [Infographic] New releases in the BookShop Store!
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SPECIAL OFFERS  |  BLOG  |  FREE GUIDES  |  HELP Book Printing  |  eBooks  |  Editing  |  Pricing  |  1-877-961-6878 Saturday, November 3, 2018 Good morning, You probably recognize the name Dr. Carl Sagan, the brilliant astronomer. Many historians regard Sagan as the most important planetary scientist of our generation. His accomplishments ranged from directing daring, ambitious satellite projects that explored our solar system—Pioneer, Mariner, and Galileo to name a few—to theorizing about moons orbiting Saturn and Jupiter possessing liquid, life-giving compounds, including water. (Later space missions proved these and many more of Sagan’s cosmic theories to be correct.) He even briefed NASA Apollo astronauts about the challenges they would face on the moon. Back on earth, Sagan co-wrote and narrated the award-winning 13-part PBS television series, Cosmos: A Personal Voyage, which became the most widely watched series in the history of American public television. He had a rare combination of skills: A brilliant theorist who could also skillfully communicate his mind-expanding ideas to fascinated audiences around the globe. While most will remember Sagan’s work in helping humankind solve some of the mysteries of space, today I’m more grateful for how this intellectual giant expressed his sense of wonder about another human achievement: “What an astonishing thing a book is,” marveled Sagan. “It’s a flat object made from a tree with flexible parts on which are imprinted lots of funny dark squiggles. But one glance at it and you’re inside the mind of another person, maybe somebody dead for thousands of years. Across the millennia, an author is speaking clearly and silently inside your head, directly to you.” “Writing is perhaps the greatest of human inventions, binding together people who never knew each other, citizens of distant epochs. Books break the shackles of time. A book is proof that humans are capable of working magic.” I used Dr. Sagan’s quote last night at the opening gala for our Independent Authors Conference (IAC18). The conference officially opens today. If you’re reading this email before one of our sessions, track me down and let me know what you thought of Sagan’s statement. I think it sums up the power and potential of the written word, and self-publishing is its newest and most ambitious experiment to bring more books into the marketplace. Our research continues today at our IAC18. If you couldn’t make it to the event, you can live-stream my keynote address on Facebook. All the best, Steven Spatz President, BookBaby © BookBaby 7905 N. Crescent Blvd., Pennsauken, NJ 08110 info@bookbaby.com   |   Become an affiliate .

SPECIAL OFFERS  |  BLOG  |  FREE GUIDES  |  HELP Book Printing  |  eBooks  |  Editing  |  Pricing  |  1-877-961-6878 Self-publishing can feel like navigating a maze while blindfolded. You extend your arms in search of the next turn. You take baby steps, in fear of pitfalls. And even if you’ve already been through the maze, you still tread lightly because you know this time around some things will be different. Whether you’re starting your first book or finishing your tenth, it pays to have guidance along the way. And now there’s a comprehensive book that simplifies the entire self-publishing process. 5 Steps To Self-Publishing covers topics such as: What are the benefits of self-publishing? Critical information about editing your book Why your book cover can mean hero or zero The importance of publishing printed books and digital books How to excel in the marketplace with social media and metadata Read this today This is the roadmap to self-publishing success for both beginners and experts, filled with insights from fellow independent authors and self-publishing specialists. Download it now. Get your free copy © BookBaby 7905 N. Crescent Blvd., Pennsauken, NJ 08110 info@bookbaby.com   |   Become an affiliate To receive future email promotions and newsletters directly from BookBaby, fill out our email subscription form right here.

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Saturday, October 27, 2018 Good morning, Here’s an eye opener: Book marketing expert Brian Jud says you should stop selling your books. What? Come again? As Executive Director of the Association of Publishers for Special Sales (APSS), Jud knows a thing or two hundred about marketing books. His point is that authors should try to better understand their readers’ motivations and needs. "As an independent author, you will become more successful at marketing when you stop selling your books and begin selling what your books do for the people who read them," Jud writes in a recent BookBaby Blog post. It’s a familiar message for professional marketers. It’s all about highlighting benefits and not features of whatever we’re trying to promote. Authors should do the same by asking themselves: What’s in it for the reader to buy and read my book? The answer to that question is your very best marketing message. Jud is one of the 25+ self-publishing experts traveling to Philadelphia next weekend for BookBaby’s 2018 Independent Authors Conference in Philadelphia. A few tickets remain for the only writing conference dedicated to indie authors and self-publishing. Should you be unable to attend, we will be live streaming portions of the event on Facebook. Speaking of dedication: Here’s an article about the extraordinary "book women" of the Pack Horse Library initiative, delivering reading material to Kentucky's isolated mountain communities in the 1930s.

All the best, Steven Spatz President, BookBaby

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Set up your shop BookShop is your exclusive online storefront where you can monetize all aspects of your book—build your author platform, showcase your work, and sell your book directly to readers. Best of all, it's free to all authors with BookBaby distribution. Take a look at how BookShop helps you earn more: More control Your printed book is guaranteed to always be in stock—even during the holiday rush. Set your own prices and get paid weekly. Personalize your page with a suite of new features and tactics. More profit Sell your eBook in multiple formats and earn 85% of your retail sales. Printed book sales earn up to 50% of your retail sales compared to other online retailers. Earn the highest margin on every sale by selling directly to your readers. More ease Track all of your revenue with just your BookBaby account. Readers can now search—and shop—your book titles on the BookShop Store. Free. Powerful. Only with BookBaby. Getting started with BookShop is quick and easy. Start setting up your shop today.

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A message from one of our trusted partners: What if there was an association of self and indie publishers that would give you: Discounts on publishing resources & services Opportunities and discounts on marketing, publicity, and advertising Online and in-person ‘best practices’ education Advice and access to experts A community of your fellow self-publishers all year long There is! The Independent Book Publishers Association (IBPA), more than 3,000 members strong! IBPA’s Director of Marketing and Programming Lee Wind will be at The 2018 BookBaby Independent Authors Conference, and we hope you’ll meet him there. Lee will be leading “How Do You Measure Success,” a fast-paced meet-and-greet networking event, on Saturday, Nov. 3 at 4:00 PM. IBPA is pleased to be offering $30 off IBPA membership through November 2018 to the BookBaby community! Use the coupon code BOOKBABY+IBPA when registering for your membership. These are the top 10 ways IBPA can empower YOU: Learn more about IBPA

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Saturday, October 20, 2018 This morning, I’m talking about a topic that authors love to loathe: Metadata. Even as I’m typing that word, I imagine your eyes glazing over. Here come the yawns. But here’s a thought that might snap you out of your bored daze: Metadata can be the difference between achieving the dream of having a best seller on your resume and producing a book that’s practically dead on arrival in the marketplace. Play along with me here. Let’s imagine that J.K. Rowling is rushing to get her first Harry Potter book to market. She pays little thought to writing a great book description, so in her haste, she writes: A wizardly kid, his nerdy pal, and a know-it-all sidekick attend a very old school, fly around on brooms, and discover the secrets of a jagged bit of rock. And what if Andy Weir carelessly scribbled out a quick recap of The Martian that read: Astronaut gets stranded on Mars, survives by becoming a farmer, and thinks up 100 ways to cook potatoes. Runs out of ketchup. Or, perhaps, Dan Brown devoted only a few seconds in summing up The Da Vinci Code with: Harvard professor gets mixed up in messy murder at Louvre, hides out from an albino monk, and hangs out with Jesus’ great-great-great…granddaughter. These famous authors—and their publishers—spent the time and effort to create great metadata for their blockbuster hit books. Sadly this is where a lot of self-published authors are falling short. In my recent BookBaby blog post, “Realize Your Best-Seller Potential,” I point out how authors spend months to perfect every last detail to create great books and then handicap themselves by producing sloppy or inaccurate metadata. That’s why so many authors have invested in our Metadata Optimization service. We edit your book description, find the best keywords for Amazon search, and optimize every data point—even the tricky ones like BISAC codes. It’s like an insurance policy for your book! This service is available only for BookBaby-distributed authors. So rather than wasting your time running around buying lottery tickets for a one-in-a-trillion chance of winning a billion dollars (before taxes), spend some time crafting your book description and packing your book metadata with the right stuff. Well, heck, why not do both? If you lived in Wales, you would have had a chance to combine your love of books with the thrill of the lottery.

All the best, Steven Spatz President, BookBaby

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Featured Article: How much time should you spend building your author platform? Building an author platform takes time, and you won’t get far if you wait for some magical moment. But you have the freedom to focus on the activities you like, so spend time doing things you enjoy. Read more. The importance of setting in your story Setting is the context in which a story or scene occurs and includes the time, place, and social environment. It is important to establish a setting in your story so your readers can visualize and experience it. Read more. This just in…reading makes you smarter [Infographic] Reading makes you smarter. But it’s not just book smarts. Reading—and reading fiction, in particular—helps develop one’s capacity for empathy, self-reflection, and theory of mind. Read more.

Top Stories: Red pen praising: The best thing you can do for a writer How authors can become part of the news cycle Things I wish I had known before self-publishing my book To finish writing a book, you need to start writing it Your author website must have… Holiday book sales, this year and beyond
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Learn more Amazon may be one of the best places to distribute your book—but it isn’t the only place. The greater your reach, the more success you can enjoy. Here are four ways publishing with BookBaby gets you the benefits of distributing your book on Amazon and other leading retailers around the world.

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