With details of early bird rates for The Bookseller Marketing and Publity Conference:
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We're delighted to announce that Andrew Tuck, founding editor
of Monocle, will be opening up this year's Marketing and Publicity Conference. Monocle
was described last year by The Drum as 'one of the most distinctive global
news media brands to have emerged in the UK since the start of this century'.
A major success story in stylish magazine publishing, Monocle has now
expanded its offering with Monocle Radio, a 24-hour digital radio operation,
and The Monocle Book Collection, as well as numerous other creative
publishing initiatives.
Monocle's
publisher, Tyler Brûlé, has frequently shared his aversion to social
media, though this position doesn't appear to have done the brand any harm in
reaching or developing new audiences. Helping us to cut through all the
social media hype at this year's conference, Andrew Bruce Smith,
founder and Managing Director of Escherman, will enable us to get a
handle on what true reach and engagement looks like and how to judge success
in an era of increasingly complex digital audience data.
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KEYNOTE SPEAKER
Andrew Tuck
Editor, Monocle
Andrew Tuck is the founding editor of global magazine
Monocle. In addition he’s the editor of The Monocle Book Collection,
including The Monocle Guide to Better Living and the ever-expanding Travel
Guide Series, as well as Monocle’s weekly newspaper series for
spring, summer and winter. He is also the host of The Urbanist, the Monocle
24 radio show that’s dedicated to making better cities. |
REGISTER BY NEXT
THURSDAY 17TH MAY FOR EARLY BIRD RATES!
Vanity Metrics: What the Numbers Really
Tell us
Andrew Bruce Smith
Managing Director, Escherman
Andrew Bruce Smith is Managing Director of Escherman, a
specialist digital PR, SEO and analytics consultancy in the UK. He has
developed and implemented many highly successful strategic digital PR and
marketing communications programmes for some of the world’s biggest brands.
He is a co-author of ‘Share This’ and ‘Share This Too’
(publisher: Wiley), practical handbooks to the biggest changes taking place
in the media and its professions. |
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#MPConf18
Early Bird discount ends NEXT
THURSDAY 17TH MAY. This discount cannot be combined with any other offers.
Our fantastic 3 for
2 offer is also available on standard price tickets and is the ideal
solution for teams who would like to attend together. View more information here.
Have a question? Call our
customer service team on +44(0)1371 851 879.
Thanks to our sponsors:
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The Bookseller, 10th Floor, Westminster Tower, 3 Albert Embankment,
London, SE1 7SP
Registered no 07201744.
Events enquiries: 0203 358 0385
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