Monday, 28 May 2018

The Bookseller Marketing and Publicity Conference

With details of early bird rates for The Bookseller Marketing and Publity Conference:

We're delighted to announce that Andrew Tuck, founding editor of Monocle, will be opening up this year's Marketing and Publicity Conference. Monocle was described last year by The Drum as 'one of the most distinctive global news media brands to have emerged in the UK since the start of this century'. A major success story in stylish magazine publishing, Monocle has now expanded its offering with Monocle Radio, a 24-hour digital radio operation, and The Monocle Book Collection, as well as numerous other creative publishing initiatives. 
Monocle's publisher, Tyler Brûlé, has frequently shared his aversion to social media, though this position doesn't appear to have done the brand any harm in reaching or developing new audiences. Helping us to cut through all the social media hype at this year's conference, Andrew Bruce Smith, founder and Managing Director of Escherman, will enable us to get a handle on what true reach and engagement looks like and how to judge success in an era of increasingly complex digital audience data.
Andrew Tuck

Editor, Monocle
Andrew Tuck is the founding editor of global magazine Monocle. In addition he’s the editor of The Monocle Book Collection, including The Monocle Guide to Better Living and the ever-expanding Travel Guide Series, as well as Monocle’s weekly newspaper series for spring, summer and winter. He is also the host of The Urbanist, the Monocle 24 radio show that’s dedicated to making better cities.

 Vanity Metrics: What the Numbers Really Tell us
Andrew Bruce Smith
Managing Director, Escherman
Andrew Bruce Smith is Managing Director of Escherman, a specialist digital PR, SEO and analytics consultancy in the UK. He has developed and implemented many highly successful strategic digital PR and marketing communications programmes for some of the world’s biggest brands.
He is a co-author of ‘Share This’ and ‘Share This Too’ (publisher: Wiley), practical handbooks to the biggest changes taking place in the media and its professions. 


Early Bird discount ends NEXT THURSDAY 17TH MAY. This discount cannot be combined with any other offers.
Our fantastic 3 for 2 offer is also available on standard price tickets and is the ideal solution for teams who would like to attend together. View more information here.

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Have a question? Call our customer service team on +44(0)1371 851 879.

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The Bookseller, 10th Floor, Westminster Tower, 3 Albert Embankment, London, SE1 7SP

Registered no 07201744.

Events enquiries:  0203 358 0385

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