Here are the latest bookbaby newsletters for my followers to peruse:
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Bad players in our industry prey upon unsuspecting independent authors by disguising themselves as traditional publishing houses and using deceptive tactics. Here are four ways to identify self-publishing scams. Read more.
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Here’s a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity? Read more.
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Reviewing your own writing from an editor’s perspective can be a challenge, even for experienced writers. Here are strategies that can help you bring fresh eyes to your own written work. Read more.
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Good morning,
It’s the start of a very special weekend for Americans as we remember the men and women who gave their lives to protect our freedoms. Few in my family had the privilege of serving in uniform, but I offer my heartfelt thanks to those who answered the call and made the ultimate sacrifice.
Now back to the question-and-answer session:
Author and publisher Neal Bertrand asks, “Do you have any recommendations on selling books at festivals as a vendor?”
My main recommendation: Just do it! As many as you can find in your local area. Festivals, celebrations—anywhere you can find groups of people who could be potential readers are worthwhile efforts. Not only do you get a chance to sell more books, but you also have an opportunity for face-to-face meetings with readers. These gatherings can provide invaluable feedback for writers. Neal has an added angle—he gives out food samples to help promote his cookbooks—and I urge authors to be creative with how they make their sales “pitch” to audiences.
Andrew Titcombe reached out to say, “Love the blog, Steven! Thanks from a UK reader! A (friend) refuses to consider BookBaby or even Amazon as an outlet for a book he has completed. He insists on sending it out to publishers and says anything else is vanity publishing. How do I persuade him he is living in the last century?”
Oh boy. Well, I think I’d send him a list of website links to read. (Wait, does your friend even know about the World Wide Web?) After a day spent reading the blogs of Joanna Penn, Jane Friedman, David Gaughran and the BookBaby blog, your friend might have second thoughts about his publishing journey.
And finally, another question from Maureen Glabman:
“I am a refugee from the first BookBaby convention. My first question—I think I got all I need to know there. Is there a reason to attend a second time?”
Book your ticket, Maureen. Our next Independent Authors Conference will feature all-new programming and dozens of new speakers. We’re not repeating any of the sessions from last year. It’s all fresh and new material—the latest and greatest marketing and publishing ideas for self-published authors.
And, the price is right for this conference. Discount tickets are just $199 for a full weekend of lectures, workshops, and panels. Compare that price tag to most other writing conferences. They often range from $500 to $800 for the same kind of program.
Maureen, I hope you make the journey to Philadelphia this fall!
And speaking of journeys: I’ll end this message with another travelogue. We’re expecting rain here in Philadelphia for the holiday weekend. This bookstore in Venice is well equipped to handle rain, floods, high tides, and more! Have a look here.
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All the best,
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Steven Spatz
President, BookBaby
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Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind. Read more.
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Humans are highly visual creatures. We don’t see the images in the book; we form them in our minds. Pack in brilliant verbal imagery and your readers will enjoy and remember your book. Read more.
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Your book is riveting, but your author bio is a snooze. Plenty of brilliant authors freeze up when it comes to writing about themselves in sound bites, but you need to create a brief and compelling author bio. Read more.
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