THE M&P PROGRAMME IS LIVE!
14 - 17 June
Your Marketing
& Publicity Conference Programme has arrived!
This year’s theme is Where
We Go From Here, and more than ever the programme is
truly a conversation: an attempt to bring us all together to apply
what we’ve learned this past, inconceivable year to the questions of
what comes next.
As with last year, we'll run the conference over four days, with
presentations in the morning and interactive case studies and panels
in the afternoon. The morning sessions will cover a mix of practical,
strategic lessons on everything from how to use influencer channels
to how to tell a compelling story, from consumer and media forecasts
to how to nail your pitch. There are keynotes on how to put readers
first, how we move forward with diversity and inclusivity, how to
make ourselves heard when we no longer feel like shouting and,
crucially, what actually works on TikTok.
The programme also contains over double the number of live sessions
as last year - four live panels and eight interactive case studies -
because we are still so in
the midst of this. These sessions are designed to help us
work through some of the answers, together.
You’ll notice a few gaps in the lineup - these have been kept open so
we can keep programming as close to time as possible, in order to
deliver the most relevant conference we can as the world continues to
change at pace.
Here are a few
of this year’s highlights:
·
Keynotes from Orion's Sarah
Benton, TikTok's Hasmik Matinyan and authors Emma Dabiri and Annie
Ridout
·
Lessons on honing your pitch,
diversifying your consumer profile and reaching readers through
influencer channels
·
Panels covering mental
health, author events, community building and how we’ll use pandemic
lessons to make decisions in the future
·
A view from the worlds of
film and theatre
·
Case studies covering debuts,
partnerships, podcasts, audio and nonfiction, including campaigns on
smaller budgets
·
A glimpse at the future of
the media landscape and how to work within it
·
So, so much more
The first 100 tickets are available at a special early bird rate. Do
get in touch with Emma on emma.lowe@thebookseller.com
for group bookings and freelance rates.
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