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Register today to take advantage of the early-bird discount! Quickly learn the trade secrets of writing winning marketing copy for a new release or a new edition of a backlist title with PWedu’s ultimate crash course. Two interactive and lively sessions feature marketing experts who will teach you how to craft short-form writing for jacket copy and social media as well as how to incorporate the right metadata and keywords in your digital marketing copy to influence search results and increase sales. Session I: How to Write Marketing Copy that Cuts Through the Noise When: September 25, 2018, 1:00-1:45 p.m. ET Presenter: Shari Stauch, CEO and Creator, Where Writers Win Learn how to pack the most punch into your copy, balance brevity and style and appeal to your target audience. Session II: Using Keywords and Metadata to Take Your Digital Marketing to the Next Level When: September 25, 2018, 1:45-2:30 p.m. ET Presenter: Joshua Tallent, Director of Outreach and Education, Firebrand Technologies Discover how to utilize metadata and keyword optimization to capitalize on your opportunity to connect with readers and buyers. ENROLL NOW Course Presenters: Session I: Shari Stauch, CEO and Creator, Where Writers Win Session II: Joshua Tallent, Director of Outreach and Education, Firebrand Technologies Course Facilitator: Amanda McCormick You'll get: 90 minutes of lessons and inspiration, presented in two 45-minute live sessions via webcast Final marketing copy for one book (selected by you), with edits and feedback provided by a marketing writer Access to the recording for on-demand viewing, plus online classroom access available for 6 months Take advantage of early-bird prices! Book your spot in August and save 20% on the price of registration. Save even bigger when you bundle How to Write Great Marketing Copy for Books with How to Pitch a Book for Media Coverage and Reviews (October 2). WHO SHOULD TAKE THIS COURSE? Anyone involved in the creation of or who influences marketing copy for books, including editors, marketing professionals, publicists, sales/special sales representatives, production/design folks, as well as those interested in learning how to write marketing copy for personal interest or career goals, including self-published authors Register Now Our mailing address is: Publishers Weekly 71 W. 23rd St. Suite 1608 New York, NY 10010

HMH Trade Sales Down 15% in Q2 With sales of backlist and frontlist titles down, as well as a drop in e-book sales, revenue in HMH's trade division fell 15% In the second quarter ended June 30. The unit posted a net loss of $3.2 million, compared to a loss of $728,000 in the second quarter of 2017. more » Canadian Sales Stable So Far in 2018 Sales of English-language print books in Canada, for the first six months of 2018, were down 1% compared with the same period last year. more » Ishii to Head Philly’s Nonprofit Asian Arts Initiative Anne Ishii, editor/translator and cofounder of queer/feminist publisher and lifestyle brand Massive, has been tapped to head the Philadelphia-based Asian Arts Initiative, a 25-year-old urban nonprofit arts center. more » New from NAB: 'Empowered Boundaries' Whether telling a street harasser to back off, letting your date know that you are—or aren’t—interested in physical contact, or explaining to your boss that you can’t work late (again), verbal boundary setting is essential to healthy relationships, personal safety, and vibrant communities. Learn practical skills with 'Empowered Boundaries.' (Sponsored) More » For more about these and other great jobs, visit the new PW JobZone, now with resume hosting and more! Marketing Manager - Macmillan - New York. Senior Graphic Designer - Workman Publishing Co. - New York. Associate Publicist, S&S Children's Books - Simon & Schuster - New York. Marketing Manager - Celadon - New York. Project Editor - Sterling Publishing - New York. JOB MOVES Dara Hyde is being promoted to senior agent at Hill Nadell Literary Agency and can be contacted at dara@hillnadell.com. Austen Rachlis is being promoted to senior editorial associate at Hill Nadell Literary Agency. Kari Erickson is joining Hill Nadell Literary Agency as rights associate and editorial assistant. Alex Hess, formerly editor at Skyhorse, has joined Random House Children's Books as publicity assistant. Daisy Glasgow has joined Random House Children's Books as publicity assistant. Annette Windhorn has joined the Association of University Presses as external communications manager. Angelica DeVoe has joined the Association of University Presses as program coordinator. Kate Kolendo has joined the Association of University Presses in the newly-created position of communications program manager. Kim Miller, previously office manager and program administrator at the Association of University Presses, has been promoted to business manager. Susan Patton has been promoted to membership and events director at the Association of University Presses. VIEW ALL » No Other Place to Be: PW Talks with Ben Fountain In 'Beautiful Country Burn Again' (Ecco, Sept.), novelist Ben Fountain reports on the fierce 2016 presidential campaign and its roots in America’s political history. more » » News Briefs Prelude Acquires Duckworth Prelude Books has acquired the majority of the publishing assets of Duckworth, which was owned by the late Peter Mayer since 2003. more » » BOOKSTORE NEWS A List of Top Toronto Indie Stores: 'NOW' magazine offers a list of the best independent bookstores in Toronto. West Virginia Store is Sold: Empire Books & News in Huntington has been acquired by Geek. Inc., which owns several stores in the region. Florida Store Expands to Second Location: MacIntosh Books & Paper in Sanibel has opened a smaller outlet in nearby Fort Myers. VIEW ALL » Click here to join the bookselling conversation in PW's Facebook group for booksellers. THE ROUNDUP Anxiety Book Sales Are Growing: Sales of books related to anxiety are up more than 25 percent through this past June from a year ago, according to Barnes & Noble. Crime Author Sentenced for Murder: A Chinese crime writer who allegedly used murders he committed as inspiration for his novels has been sentenced to death. Clinton, Spielberg to Adapt Weiss: Hillary Clinton and Steven Spielberg's Amblin Television will bring Elaine Weiss's 'The Woman's Hour: The Great Fight to Win the Vote' to TV. A New Trend is Blooming at Bookstores: How publishing’s floral-print book cover trend came to rule the world’s bookshelves and turn bookstores into flower shops. Literary FOMO at Goodreads: The website induces a specific kind of fear of missing out—an envy that makes the internet feel like a maelstrom of other people's intellectual prowess. VIEW ALL » PW Bestsellers Trade Paperback Bestseller List 'The Adventure Zone: Here There Be Gerblins' by Clint McElroy et al. is the #1 title on PW's trade paperback bestseller list. See the full list » » PW DAILY REVIEW OF THE DAY 'Brother' by David Chariandy "Chariandy's powerful and incendiary second novel probes the ramifications of police violence on marginalized communities and delivers a nuanced portrait of a family struggling to stay afloat as circumstances stack against them." Read more » » SHELFTALKER Searching for Waldo in 2018 Kenny Brechner What would Viktor Frankl think of the quest for Waldo? And what did Waldo look like as a boy? The answers are here. more » PICTURE OF THE DAY The Publisher Becomes the Published Associate publisher of Ecco Books Miriam Parker (l.) celebrates the launch of her debut novel, 'The Shortest Way Home' (Dutton), at the Astoria Bookshop on Tuesday. She was in conversation with her sister, publicist Beth Parker of Beth Parker PR. Also pictured: Miriam’s spaniel, Leopold Bloom. Photo: Luke Epplin

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