Upcoming courses include Introduction to Marketing, Advanced Proofreading, Advanced Copy Editing, Content Strategy for the Web, Writing Content for the Web and more :
Project
management courses - Autumn courses now launched and open for bookings.
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Succeeding as a Project Manager quite simply means
completing projects on time, within budget and to the satisfaction of
your customers. But in reality project management can be challenging,
having to deal with tight budgets and deadlines and a variety of stakeholders,
all with different roles and objectives.
Our professional project management courses are specifically designed
to give you the skills required to manage and deliver successful
digital or editorial projects immediately and with confidence.
Run by expert tutors, the courses are perfect for anyone involved in
the management and delivery of complete digital and editorial
publishing projects.
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Editorial
Project Management, two-day course
16-17 October
This
practical course focuses on the skills needed to effectively manage
both print and digital editorial projects. Using in-depth case
studies, you will be taken through the practical tasks required for
the job. You will be given tips and guidance on managing everyday
issues, drawing on digital project management strategies and
solutions where applicable.
By
the end of the course, you will have gained skills and knowledge that
you can use immediately. There will also be a range of checklists and
spreadsheets to take away and use as tools in the future.
Who will
benefit from this course?
Editors,
desk editors, project editors, production editors and managing
editors who are responsible for the management of complete editorial
projects.
Learn how
to…
- assess the scope,
needs and risks of an editorial project
- accurately estimate
timings to produce a detailed and reliable schedule
- create and maintain
the project budget to ensure profitability
- effectively manage
and communicate with your team and other stakeholders.
This
course contributes to PUB 22 of the Book &
Journal Publishing National Occupational Standards.
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Digital Project Management, two-day course
12-13
September
Learn how to overcome the dynamics of the digital landscape and
manage tight budgets, timings and expectations of others to deliver
effective digital projects.
This two-day course uses iterative techniques and specific
methodologies, through both classroom-based learning and
follow-up coaching by email, to help you be an expert digital project
manager.
View
course details and book here
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Find out how
to get the best from your authors, and get your manuscript on time, on
budget and on brief.
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Working
with Authors 18 October
Authors
are the lifeblood of publishing – you can’t do it without them!
However, relationships between author, editor and publisher can
sometimes be fraught. Differing aims and objectives, simple
misunderstandings and failed communications can all contribute to
delay, extra cost and unnecessary conflict.
The
course has practical solutions to everyday problems and benefits from
the knowledge of a highly experienced publisher (and author!).
Delegates are encouraged to contribute their own experiences and issues,
and by the end of the day will have a series of principles and
concepts that can be applied in a wide range of situations.
Learn how
to…
- get the best from
your authors
- understand the
dynamics of the publisher/author relationship
- anticipate and
prevent problems before they happen
- get your manuscript
on time, on budget and on brief.
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Copyright
– How to Get What You Need in the Digital Age - 9 October
The
ideal course for anyone managing rights and licensing. In the digital
environment it’s more important than ever to know who has the rights
to content and who can exploit it.
With
the explosion of content available, especially on the Internet but
also in print, wide use of social media and ease of dissemination
it’s more important than ever to know who has the rights to content
and who can exploit it. When are there are other rights to consider
(such as for use of personal information)? When may permission be
needed?
The
course also covers ownership of copyright in print as well as digital
content.
Who will
benefit from this course?
Anyone
who is involved in the creation and publication of copyright material
and use of services and content online, including for marketing
purposes.
Learn how
to…
- Understand how rights
in content are created and owned
- Understand how
ownership of work can be protected
- Secure the rights
needed for particular exploitation
- Understand the
relevance/importance of certain contractual clauses
- Understand when
permission is needed for use of material
- Understand when
consent is needed for use of personal data
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Explore when,
where and how smart copywriting can boost the performance of your book
marketing projects.
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Copywriting for Publishers
21
November
If
you work in publishing, you are already familiar with the power of
words. This workshop shows you how to harness that power to create
copy that inspires, persuades and sells. You'll be provided with
practical tools to complement your writing skills and further develop
your expertise.
Learn how
to…
- write copy that
connects with your readers
- exploit powerful
techniques used by top professionals
- apply these
techniques to a range of copywriting tasks.
This
course contributes to PUB 18 of the Book &
Journal Publishing National Occupational Standards.
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Rewriting and
Substantive Editing
30
November
A one-day masterclass to help editors rewrite text and
restructure a manuscript, while retaining the author's voice.
Learn how
to…
- explain why a piece
of writing doesn’t work
- present strategies
for improving pieces of writing
- adjust the level and
tone of a piece of writing
- apply the techniques
learnt to any text to enhance its accessibility and sense.
This
course contributes to PUB 14 and PUB 19 of the Book &
Journal Publishing National Occupational Standards.
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Copyright © 2017 The Publishing Training Centre, All
rights reserved.
Our mailing
address is:
The Publishing Training Centre
6 Bell Yard
London, England WC2A 2JR
United Kingdom
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Our
Introduction to Marketing course is designed to enable those new to
marketing to understand their role and learn how to spend time and
resources effectively.
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Introduction to Marketing
One-Day Course
7 November
The
marketing department of a publishing company is an exciting place to
work, but understanding both your part in the business and what you
are trying to achieve is crucial when both budget and activity
have to be spent as effectively as possible.
You
need to learn who all your audiences are, not just the consumers
who buy your books but also your colleagues in different departments
and the retailers who will sell and promote your books. You also need
to understand the costs associated with the various media options,
how to work most effectively with your colleagues in publicity and
how to measure how successful your work has been.
Learn how
to…
- identify and place
the function of marketing within the publishing process, both
internally and externally
- plan and execute a
marketing campaign
- make a
successful campaign and learn how to measure and evaluate it
- understand the
requirements from sales and the book trade
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Project
Management Tools for All - New in 2018
8
March
Publishing houses outsource increased amount of work
to freelancers and vendors who are managed by in-house staff across
all departments. As a result of this, fewer personnel juggle more
complex publications in less time, and this development expects staff
in all departments to organise their own time effectively, to develop
project management skills and to use them proficiently.
In this course you will learn how to use project management tools to
approach a task in a structured way, learn to identify pitfalls and
how to avoid them so that you feel confident pulling the strings: act
instead of react.
Learn how
to…
- organise your time
efficiently to achieve goals in less time
- learn how to plan a
project as part of the life cycle and how to prepare yourself
for stumble blocks
- balance budget,
schedules and scope to ensure profitability, publication on time
and high quality while minimising stress
- build relationships
and communicate efficiently to establish yourself as the lynch
pin of the project.
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A masterclass
for those who want to apply their existing proofreading skills to
challenging texts and learn advanced decision-making strategies.
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Advanced Proofreading - 3
October
A
practical course for those who want to apply existing proofreading
skills to challenging texts.
You'll
learn strategies for decision-making, how to carry through changes
consistently, and how to deal with authors and finish jobs to a high
standard, without compromising budget or schedule.
These
skills are transferable to all publishing contexts, print and
digital.
Who will
benefit from this course?
Editors,
proofreaders and editorial project managers who have some
proofreading experience and want to know how to get the most out of
the proof stage of a project while still staying within budget and
schedule.
Learn how
to…
- plan a book-length
proofread and carry it out thoroughly
- decide what to change
and what to leave alone
- employ strategies for
checking and cross-checking (as opposed to reading)
- deal with the author
at the proof stage.
This
course contributes to PUB 20 of the Book &
Journal Publishing National Occupational Standards.
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ADVANCED COPY
EDITING - 21 September
A practical
course for experienced editors who really want to hone their skills.
Complex
exercises tackle a range of material that presents challenges in
comprehension, structure and consistency.
Learn how
to…
- demonstrate a clear
understanding of the issues that arise when working on
multi-author reference works
- identify the existing
skills and knowledge that you can use to tackle complex texts
with confidence
- rewrite texts to
avoid problems.
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Learn how to
create an effective content strategy and impactful content for your
website
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Create impactful content and an effective
content strategy for your website
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Would you like
to develop your website content strategy and integrate it effectively
within your organisation? Or perhaps you would benefit from essential
guidance and techniques to make the most impact with your web content?
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Tutor Sue
Davis has designed, produced and edited hundreds of websites for a wide
range of clients, from small charities to global enterprises. She has
also presented TV series for the BBC (Computers Don’t Bite) and Sky TV
(Download).
Sue
currently helps clients with website metrics and analytics, performs
expert usability reviews, conducts competitive reviews, advises on
enterprise blogging, and designs and structures websites.
She also runs two of our popular courses.
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Content Strategy for the Web
One-day course, 14 September
This practical course will ensure that the content on
your website works effectively and efficiently to deliver real value
for your business. Learn how to:
- prioritise
and plan content to fulfil your organisation’s goals
- use and
reuse content efficiently
- delegate
content creation and maintenance with confidence
- prevent
your website from becoming chaotic and confusing
- develop
tools to help you assess, create, publish and direct content.
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Writing for the Web
One-day course, 24 November
Discover vital ways to make digital content more
readable, searchable and findable, using up-to-the minute research.
Learn how to:
- exploit how people
read on the web to write content people can act on
- use plain English
techniques to write more active, clear and concise copy
- organise and
structure content for online readers
- write web content
that is shareable across social media and easy to find on search
engines
- develop a site that
reaches readers before they reach for the back button.
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Read what previous delegates
had to say
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"I really
enjoyed the Content Strategy course given by Sue Davis... It was
interesting, useful and inspiring - a great way to spend the
day!" Consumer book
delegate May 2017
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"A highly
informative and very useful course that has increased my confidence and
awareness as an online writer and editor." Health and
Safety Executive delegate, Writing for the Web
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A masterclass
for experienced copy-editors that hones their skills in comprehension,
structure and consistency.
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ADVANCED COPY
EDITING - 21 September
A practical
course for experienced editors who really want to hone their skills.
Complex
exercises tackle a range of material that presents challenges in
comprehension, structure and consistency.
Learn how
to…
- demonstrate a clear
understanding of the issues that arise when working on
multi-author reference works
- identify the existing
skills and knowledge that you can use to tackle complex texts
with confidence
- rewrite texts to
avoid problems.
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Rewriting
and Substantive Editing - 30 November
A one-day
masterclass to help editors rewrite text and restructure a
manuscript, while retaining the author's voice.
Learn how
to…
- explain why a piece
of writing doesn’t work
- present strategies
for improving pieces of writing
- adjust the level and
tone of a piece of writing
- apply the techniques
learnt to any text to enhance its accessibility and sense.
This
course contributes to PUB 14 and PUB 19 of
the Book & Journal Publishing National Occupational
Standards.
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Copyright © 2017 The Publishing Training Centre, All
rights reserved.
Our mailing
address is:
The Publishing Training Centre
6 Bell Yard
London, England WC2A 2JR
United Kingdom
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