Monday 4 March 2019

BookBaby newsletters

Here are the latest BookBaby newsletters for my followers to peruse:





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Bring your book to the U.S.
BookBaby is your passport to find new readers across the pond.
Sure, America and the UK have their differences.

You colour with honour, and we color with honor.
You call it football, and we call it soccer.
And about that metric system…

But when it comes to publishing, we’re the very best of friends. Thousands of UK authors are finding success selling their books in the US. And now it’s your turn.

BookBaby is the best way to publish your book in the US
Here’s how we guide your journey:
  • Publishing specialists available to help advise and choose your best self-publishing options.
  • World-class cover design and formatting to help your book stand out in the marketplace.
  • eBook conversion with proof approval.
  • Professional eBook conversion and distribution to the world’s leading online retailers, including Amazon, iBooks, and many other bookstores.
  • Printed book, and Print On Demand distribution to the most bookstores around the world, including Amazon, Barnes & Noble, Powell’s, and plenty others.
  • We make US taxes easy by collecting royalties on your behalf.
  • Manage your royalties, distribution, and everything with one, simple account.
  • Direct-to-reader sales through your own personalized storefront with BookShop™.
Meet BookBaby President Steven Spatz at the 2019 London Book Fair
Come to London in early March to visit Steven at Stand 1F53, and learn firsthand how BookBaby can be your ticket to The States. But until then, you can see for yourself here.



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7905 N. Crescent Blvd., Pennsauken, NJ 08110







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Voices Silenced: 12 Authors Who Died in 2018




Let’s pause a moment to pay homage to 12 authors who passed in 2018. Of course, this is nowhere near an exhaustive list, so add tributes to those who meant the most to you in the comments section. Read more.



Writing Lessons From TV: Slang Can Help Create Your World




One way to envelop your reader in a new world is to create (or appropriate) slang. Done clumsily, it can detract from your story, but Buffy and Firefly show how slang can add nuance to your story’s universe. Read more.



How to Get Media Coverage for Your Book




There is no one-size-fits-all marketing solution, but that doesn’t mean marketing your book is impossible. The media can still be a powerful partner, and here are five ways to get media coverage for your book. Read more.









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The Weekend Edition

What did you want to be when you grew up?

As a kid, I fantasized about—and later rejected—some very glamorous careers. From jet fighter pilot (too tall) to professional basketball player (too short) to James Bond (not British)—I dreamed big! Those didn’t pan out, but the President of BookBaby is a pretty great consolation prize.

Fast forward more than a few decades, and I still harbor hopes of one more fantasy job: Travel writer. Imagine trekking around the planet, sharing stories and adventures from wild and adventurous foreign outposts. And getting paid! What could be a better life?

Frequent BookBaby blog contributor and adventure travel writer Carla King is truly living that dream. Carla combined her love of travel, technology, mechanics, writing, and publishing to create one of the first travel blogs. She later went on to found the writing group Wild Writing Women, and together they self-published their book: Wild Writing Women: Stories of World Travel. In “Use All Five Senses To Enrich Your Writing,” her idea is to use the crimson ink to highlight your best work—a simple and positive way for authors to benefit from the wisdom and sharp eyes of a reading expert.

Even if I’m not making a living at it, travel is still one of my passions. As I’m writing this, my suitcase is open and passport is ready. I’m jetting off to Europe in a few weeks for The London Book Fair on March 12-14 at the Olympia Exhibition Center. I’ll be manning our booth at Stand 1F56, so be sure to come visit me if you’re on that side of the pond.

All the best,

Steven Spatz

Steven Spatz
President, BookBaby











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It’s Never Too Late to Start Writing




Writing isn’t just a young person’s game. Many authors who didn’t start writing until they were in their fifties, sixties, and seventies (and older!) have made their mark with critics and readers. Read more.



Green-Light Editing: What Makes Publication-Quality Text?




Publication-quality text is what agents, editors, and readers are looking for—and they can tell whether you have it in the first paragraph, or even the first sentence. Read more.



Six Social Media Marketing Tips for First-Time Authors




If you’re looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online. Read more.









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The Weekend Edition

Happy Saturday,

We’re going to cover familiar ground on an important aspect of self-publishing: Editing. In traditional publishing, submitting your manuscript to a professional editor is an assumed step on the road to bookstores. The journey should be the same when you self-publish.

But let’s think about the role of a talented editor in a different way this morning. He or she has a unique skill set that is invaluable to the author: They are professional readers. Most writers I know are voracious readers, but only for other people’s books. By being the creative force behind your pages, you can never be a true reader of your work. Without having a pro reader examine your book, you’re asking other people to read something you’ve never truly read. Do you want to risk your reputation and your book without really knowing what a new reader will experience while reading your book?

Here’s another twist on editing: BookBaby Blog contributor Dawn Field has a unique approach for writers who fear the red pen marks favored by critical editors. In “Red Pen Praising: The Best Thing You Can Do For A Writer,” her idea is to use the crimson ink to highlight your best work—a simple and positive way for authors to benefit from the wisdom and sharp eyes of a reading expert.

Here’s one more unexpected note from the world of books. It’s safe to say that Harrisburg, PA has the most literary city leader. Eric Papenfuse, the mayor of the Pennsylvania state capital, also happens to be the owner of Midtown Scholar Bookstore and is profiled on Literary Hub.

All the best,

Steven Spatz

Steven Spatz
President, BookBaby











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SPECIAL OFFERS  |  BLOG  |  FREE GUIDES  |  HELP


Win Free Book Design!

With so many titles being released every year, it’s more important than ever for your book to stand out on the shelf. So starting right now until 2/28/19, six independent authors will have the chance to win a suite of book design services performed by our expert design team.

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  • eBook Conversion ($99 value)
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“One constant positive comment that I received was that the books design, professional layout, and cover design FAR exceeded readers expectations. In fact, two of my colleagues in the sticker scene who have written books mentioned that my book was of better quality than their traditionally published works. Thank you, BookBaby!”
—iwillnot, Author, Smashed: The Art of the Sticker Combo

You only have to enter once to be eligible for the entire sweepstakes. Don’t miss your chance to make your book look its best for free—SIGN UP TODAY.



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You Can’t Skip Hiring a Cover Designer




Readers are basing their book-purchasing decisions on a single image with a few pixels. That’s one reason you need the services of a professional cover designer. Read more.



Scrivener and My Case Study in Organizing a Novel




At its best, software can inspire and empower its users. Scrivener did both for me and I’m excited to see what this software can do as I head to the completion of my novel. Read more.



How Long Did It Take to Write Your Favorite Book?




As you whiz through your novel in a matter of days or struggle, week by agonizing week, wondering if it’s worth the fight, this infographic may help you recognize that every book has its journey, and every journey has its path. Read more.









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The Weekend Edition

Good morning,

A lot of self-published authors think having their book distributed by Amazon is all they need to do to find readers. After all, Jeff Bezos’ company dominates the US book marketplace and shows no signs of slowing down, right?

Wrong. I’ve long advocated that putting all your eggs—or books—in the Amazon basket is a poor strategy for self-published authors. Recent events have convinced me I’m right.

Last summer retail giant Walmart teamed up with Rakuten Kobo, a Japanese eBook retailer and producer of e-Readers. Kobo eReaders, eBooks, and audiobooks are now available at 4,000 Walmart stores and on Walmart.com.

Google is now making a push into audiobooks. That space is ripe with opportunity since the emergence of smart devices like Alexa and Google Home, which allow people to listen to audiobooks when they’re driving or at home doing the dishes.

And now this news report popped up in my inbox: Scribd, a company which already claims to be “the Netflix for books,” now has over one million subscribers—almost doubling their customer base in fewer than 15 months.

This is an exciting milestone for Scribd; one million subscribers is a tipping point for any subscription company and proves we have a reading service that people want, need, and love,” said Trip Adler, co-founder, and CEO. “Scribd has been at the forefront of the digital reading evolution over the last decade, driving incremental revenue to the publishing industry while making the written word more accessible than ever before."

BookBaby was among the first to deliver indie authors’ eBook content to Scribd. It’s one of over 60 online retail stores where BookBaby authors sell eBooks, along with Barnes & Noble, Apple Books, Google Drive and, of course, Amazon.

In my BookBaby Blog post, “Why You Should Put Your Books On Subscription Services”, I make a case for how self-published authors need to be part of the rapidly changing book discovery process.

Book discovery in the form of reviews has been a constant for The Atlantic since the magazine launched in 1857. In a recent article, “What We Thought About Classic Books When They Were First Published,” the magazine unearthed a list of original reviews revealing critics’ impressions of notable works before they came pre-marked with esteem and consequence. For instance, one reviewer called To Kill a Mockingbird “undemanding” in its 1960 review. Another wrote that On the Road, now widely beloved and considered a defining work of its artistically rich era, “disappoints.”

Like mama always said, if you can’t say something nice, be a reviewer.

All the best,

Steven Spatz

Steven Spatz
President, BookBaby











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