Folks, I told you last week that
I had something big to tell you about this week. And I do, I do.
The story goes like this.
One day, probably in December
last year, and in a city that lies far, far away, a nasty little piece
of viral DNA jumped from a bat to a pangolin to a human.
That human infected a couple
more humans, and those two humans each infected two or three more humans,
until …
The whole world pulled its duvet
up to its ears and CANCELLED OUR FESTIVAL OF WRITING.
We were all ready to launch it,
but with prospects for mass gatherings so utterly murky, we made the
horrible decision to cancel it completely.
So. Boom. No Festival. Sorry
about that.
You can blame those damn
pangolins if you want to. A stupid sort of animal in my opinion. And
bats? I’ve never liked them, not really.
Only …
What if …?
It struck us that we could take
the whole damn Festival and plonk it online. That had some brilliant
advantages, in fact. Here are three:
- Because we
don’t have to provide food and accommodation, we could slash the
price of tickets – to about 12-25% of normal levels.
- Because the
Festival would take place online, it would be open to everyone,
not merely those able to travel to the lovely city of York,
England.
- Best of
all, we wouldn’t need to be restricted by time. At York, you have
to choose between multiple brilliant workshops, because so many
are taking place at once. With the same Festival online, you
can get to every single event if you so choose, either live or
via replay.
So we decided that we wouldn’t
simply take the York event and shift it online. We would take our
existing Festival programme as the spine of our Summer Festival of
Writing – then expand it, massively. Make it better. Make it more
global.
So we went crazy.
We invited some of the biggest
names we could think of.
Hey, Neil Gaiman. Want to
come to our Festival? Yes, I surely would. And may I invite my
friend Chris Riddell as well?
Hey, super-seller Clare
Mackintosh and internationally renowned Sophie Hannah. Would
you care to come to the Festival? We’d love to. We feel honoured.
Hey, HarperCollins, you
lovable great Big 5 publisher. Want to come to our Festival? Most
certainly. May we send our best and brightest?
Hey top literary agencies
in London and New York, would you like to come to the
Festival? Yes, please, we would surely love that.
Hey, Bookouture and hey Amazon
Publishing. You’re the world’s slickest digital publishers. Would
you like to come to our Festival? You bet your cotton-pickin’ boots
we would.
Oh, hi there Adam Croft,
you multi-million selling indie author, you. Do you want to come to our
Festival? Why, my dearest sir, nothing would give me greater
pleasure.
Because we’re not limited by
time or space, we can go way broader than we’ve been able to go in the
past. So a lot of you guys will have wondered about writing a
screenplay one day. Or you’ve worried about your productivity – are you
writing too slowly? Or you’ve thought about your mental health and the
stress of writing during lockdown.
We can address all those things,
and so much more.
We’ve got Cal Moriarty on
screenplays. We’ve got Becca Syme, THE leading name in author
productivity, talking about how to write better, faster. We’ve got Rachel
Thompson (aka Bad Redhead Media) talking about social media for
writers. We’ve got kids’ novelist, Aisha Bushby, on writing and
mental health. We’ve got Joanna Penn talking about how to create
multiple income streams as a writer. We’ve got international
bestseller, Rachael Herron talking about self-editing and
revising. We’ve got David Gaughran, the self-publishing god, on
Author Platform. We have Patrick Knowles on book covers, Erin
Somers on the US publishing landscape, and Jo Forshaw on
audiobooks.
And more. And more.
We haven’t stopped, either. Yesterday,
I got an email from one of the team that’s built the Festival. She had
just thought of a whole bunch more AMAZING people to invite. We were
one day before launching the Festival and she wanted to throw out more
invitations.
Dumb, right? A stupid, dumb,
terrible way to do business.
But we’re dumb. So we’ll invite
them. All of them. And more. (Because I’ve got a few more ideas
myself.)
Our only mission here is to
build the most incredible writing festival ever created. We’ve got an
awesome programme in place already, but we already have plans to add to
it and make it better.
OK. That’s what we’ve been up
to. But I know you have questions:
What does the Summer Festival of
Writing cost?
If you’re a member of Jericho
Writers, it will cost £75/ approx. $92.50.
If you’re not yet a member, it
will cost £150 / approx. $185.
How do I actually attend?
You need a laptop (or similar).
And you need a half-decent web connection. If you can watch video from
your laptop, you’ll be fine. We’ll explain everything else in due
course. But don’t worry. It’ll be almost painfully simple.
Will I be able to ask questions
during the live sessions?
You betcha. Just type them in.
Most sessions will have a moderator who will fish the best questions
out to put to the speaker.
And if I miss a session?
Just watch it back on replay.
We’ll have the replays available at least until the end of September.
You guys are British. I’m
American / Aussie / Singaporean / Venusian. Is there anything for me?
We’ve gone global. We’re giving
a platform to superstar authors from London to New York to California.
We’re talking to the best agencies in the world, irrespective of
location. When Amazon offered us access to their London office, we
asked for Seattle too. (They said yes.)
In short: if you’re Venusian, we
have nothing for you. Everyone else – you’re welcome.
What about agent 1-2-1s?
Yes, we’re currently signing up
agents and building the schedule. We’ll have something to release on
this shortly.
Just to be clear, though, the
1-2-1s are going to be totally separate from the Festival. So a
Festival ticket won’t give you access to a 1-2-1 slot. Buying a 1-2-1
slot won’t give you access to the Festival.
We’ve made that separation
partly for logistical reasons, but also to keep prices as ultra-low as
possible – just buy the bits you need.
Did you just make it up about
Neil Gaiman?
Nope. He
and everyone else mentioned in this email are all signed up and raring
to go. A load of other brilliant superstars too.
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