The Publishing Training Centre newsletter

For those of my followers who have an interest in publishing, here is the first in what I hope my followers will find interesting enough to be a regular blog post featuring The Publishing Training Centre newsletter:

Welcome to our latest newsletter, a round-up of hot topics and what's happening in publishing right now. From digital trends and the launch of the new Publishing Apprenticeship standard, to the renewed focus on GDPR compliance, upcoming events and more, we have it all covered. ptc World's largest educational publisher, Pearson, to phase out printed school books in favour of digital books Pearson has announced that it will no longer be printing textbooks and only updating a handful. Students will have to rent printed textbooks which will be updated much less frequently, whereas e-textbooks will be continually updated with the latest information. Pearson CEO, John Fallon has told the BBC that "more than half of the money that the company makes is now through the sale of e-textbooks." "We've decided - a little bit like in other industries like newspapers or music or in broadcast - that it is time to flick the switch in how we primarily make and create our products." "There will still be textbooks in use for many years to come, but I think they will become a smaller part of the learning experience." Read more from the BBC here and also why literary editor Sam Leith feels that new generations of pupils and students will miss out on the textbook experience with this "digital-first" strategy.  The first Publishing Assistant Apprenticeship standard launches The first of its kind to cater specifically to the publishing process, this welcome initiative opens up pathways for school leavers to enter areas of the publishing industry which are traditionally degree-dominated fields, including editorial, production, sales and marketing. Spearheaded by the Publishers Association and a trailblazer group of publishing employees, the standard has been developed with the help of Creative & Cultural Skills, who provide skills and training for the UK’s creative industries, and will be delivered by LDN Apprenticeships. The 15-month programme will cover key aspects of the publishing process from conception to production. Early adopters of the programme, which starts in September 2019, include Bloomsbury, Cambridge University Press, DK, Pearson, Penguin Random House and Springer Nature. Find out more here. Big fines for companies one year after GDPR came into effect Cambridge Analytica, Marriott International and British Airways have been issued with significant fines from the Information Commissioner's Office for security breaches and violating GDPR, one year after it came into force. Every company that uses third parties to process customer data on their behalf is vulnerable and needs to take this seriously! "Facebook advertising: the small publisher's secret weapon" It seems we are spending an increasing amount of time on social media platforms so it makes sense that advertising on these platforms is a highly effective way to reach customers. So why is Facebook advertising so good for small publishers? Find out from Kaz Harrison of BookMachine Works with these handy tips to get you started. Dates for the diary FREE webinar: Clearing permissions for authors and editors 9 September 2019 at 3pm to 4pm BST Are you quoting someone else's work in a book, article or elsewhere? If so, you may need permission to do so. Our friends at the Publishers' Licensing Service are inviting authors and editors to join this FREE webinar to learn the ins and outs of getting permission for published content using PLS PermissionsRequest. This free service for authors, editors and freelancers is designed to help you secure permission quickly and easily. Don't miss this introductory 60-minute webinar, with plenty of time for questions. Find out more and book your place here. Book Machine Unplugged 2019: Talking Audio 25 September @ 6.30pm The Century Club, London   Recent figures from the Publishers Association show that digital growth drove the value of the UK publishing industry to £6bn in 2018 with consumer audiobooks showing an impressive 43% increase in sales. If you want to discover how far audio can take your business in 2019 and beyond, don't miss Book Machine Unplugged's event Talking Audio on 25 September when a panel of audio publishers will disclose their insights into successful audio publishing. The Publishing Training Centre is proud to be sponsoring Book Machine Unplugged in 2019 and we hope to see you there. Book your ticket here We're here to help!   If you have any questions or are interested in bespoke training for your team, get in touch with us at bookings@publishingtrainingcentre.co.uk or call us on 020 8874 2718. Follow us on social media For information on how we process your data, read our Privacy Policy. Copyright © 2019 The Publishing Training Centre, All rights reserved.

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