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Worried
that you’re not all that good at marketing and promotion—or that you
don’t have the time, energy, or skills required to do it well?
You’re
not alone: most writers have anxiety surrounding how to market and
promote their work, and would rather assign the responsibility to someone
else. Or they hope their publisher will take care of it. Unfortunately,
there are some things that no publisher, no publicist, and no marketer
can do for you—especially when it comes to building relationships in the
writing and publishing community. And most effective promotion is
centered on existing or potential relationships, not aggressively
marketing yourself.
Imagine
marketing and promotion that doesn’t require you to perfect the hard sell
or learn how to become a professional marketer. This enlightened approach
is called literary citizenship.
Literary
citizenship is a concept that arose in the literary writing and
publishing community, and it’s useful to all writers no matter what your
background or genre. It advocates lifting up and bringing attention to
literature, reading, books, and other pursuits that are intrinsic to
authorship and publishing.
If
you read and if you genuinely enjoy writing and bookish culture, you can
practice literary citizenship. It’s simple to understand and can be
applied online and offline alike. It doesn’t matter if you’re an
introvert or extrovert—these techniques can be adapted for any
personality. The only requirement? You’ll adopt an abundance mindset.
You’re not competing with others, but collaborating; when others succeed,
you will succeed too.
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